Venture Pitch
Market Analysis
Canadian librarians are the primary market. We want to expand across Canada; phase two is the United States. The Microlearning market is growing steadily in North America, carrying most of the market growth. The adoption of technology by numerous organizations to provide adequate training to their employees accounts for the increase in North America (TechNavio, 2022). Once the targets for North America have been achieved, then phase three will be the global market. The global microlearning market is anticipated to be profitable as the CAGR from 2021-2026 will likely reach USD 1.68 billion.
Competition
Annual conferences are one of the main competitors, for example, the American Library Conference or the Association of College and Research Libraries. They can also network with their peers. Most importantly, attend sessions that facilitate continuous professional development. There are many types of conferences that cater to various areas of librarianship.
Other competitors are asynchronous courses such as Library Juice Academy. The non-credit courses are offered throughout the year and taught by professionals in the field. Learners are provided readings and assignments. The duration of the courses is usually four weeks.
Competitive Advantages
Librarians can learn at their own pace; therefore, no pressure to complete learning activities by a deadline. Should they not understand the content, they can review it repetitively.
The cost of access to the app is comparatively lower.
Content is designed for various learning styles and engagement.
Once a learner completes a micro-course, they are certified and receive a digital badge.
Offers a one-on-one opportunity with a subject matter expert for scaffolding.
Access to just-in-time information when needed.