Reflection

MicroLib is a product that will appeal to librarians; however, it will be those individuals who want to upskill or progress in their careers. As for the other population of librarians who are resistant to change or progress, this is product will have no appeal. Therefore, it will be challenging to convince those who have been in the profession for years why this product is beneficial to them. And this is a problem that librarianship struggles with sometimes getting buy-in from those resistant to change.

Though microlearning is a profitable industry, this product is for a niche market which is a risk but worth taking because, as a librarian throughout the years, I have noticed many products that would be beneficial to our learning. We are often overlooked or have to learn within the confines of an app that offers limited relevant content, such as LinkedIn Learning.

I believe in my product and see the vision. However, this project has highlighted the challenges in selling myself and the venture. Asking investors for large amounts of money and convincing them to invest, I tried to demonstrate the need for the product. I also attempted to provide as much pertinent information as possible since the investors are not knowledgeable about the day-to-day tasks of librarians or the benefits of microlearning. I learned that the objective is to be direct and concise as possible. But, how do I convey all that is relevant to get buy-in? That is where the balance in content becomes a challenge.