ANALYSIS

Venngage offers over 10,000+ infographic, posters, resume, email and other visually stunning templates that are easy to exported into reports that can be used to spot trends and drive business decisions. However, with so many competitors that offers additional features such as social media post designs, email templates, and advertisement design, what can Venngage offer that can stand out among the crowd?

As a frequent user of Vennage, I find the following features makes this platform shines the most:

Infographics for Robust Learning
Smooth Database / Excel integration for fast Report Generation
Intuitive User Interface / Wizard

Infographics for Robust Learning

The human brain processes visuals 60,000 times faster than text. In a classroom or learner context. Does it make sense to include data visualization into the classroom? In a study done comparing post secondary students' learning retention using graphics & text verses Infographics, learners enjoyed learning through viewing infographics rather than using graphics and text. Other studies such as this and this also yield similar results. While all students are unique and have varies of learning styles, educators can use venngage to create their curriculum into digestible chunks. They can integrate effective graphics into presentations, and hand outs so students can store these visuals into long-term memory.

For learners that learns through multi-modal means such as videos, tiktoks, or social media platforms such as twitter, there is a nearly 2-fold increase rates of engagements and impressions of tweets with an infographic compared to tweets linking to a peer-reviewed journal. The potential impact of visual aids in enhancing the visibility and readership is vital to keep students engaged and motivated to learn.

For corporate learners, understanding Big data and spotting trends early for students success have been a popular topic and will be even more relevant in the future. To clean, analyze then visualize these data is not an easy task. Many big corporations stores data and export them as databases. Having a platform such as Venngage available to provide professional looking (not too childish or artistic) infographics that represents the organization is vital. It also an affordable alternative. Since organizations / non-profits can sign up for free account (or pay for subscription) rather than pay for an in-house designer.

Smooth Excel / Database Integration

Venngage has an intuitive import Excel function that Canva, and other competitors lack. Depending on the purpose of the infographic, learners that is using this for corporate purposes can import a clean set of data choose a chart that suits their organization needs. Stakeholders can view these professional data to spot trends and to make important decisions that affect the whole organization. The visuals that exported are arguably more professional looking than the default PowerPoint template. Investing in this platform means expanding integration process to not only include excel, but other tracking software such as tableu, google sheets, etc.

Educators that teach high school or post-secondary students can talk about the decision making process in a corporate environment. Venngage can be used In tandem to explain what sort of data managers / stake holders are looking for their decision making process. Creating an infographic also increases engagement as students will have a hands on, constructivist approach to learning. They can have exposure to learning about the theories of design, how to chunk data and create a digestible infographic for the audience.

Intuitive User Interface / Wizard

This point can be quite personal because people are unique and they may prefer different user interfaces (UI). However, Venngage include 10,000+ professional editable templates, icon sets, text clusters, branding kits, that is easily assessable for both educators and students. They also have a map feature that easily convey data related to demographics.

Support
Venngage has chat-bot feature that is available for users if they get stuck on how to do something. There are also agents that are available 24/5 to support educators/learners with any questions. Lastly, there are tutorials and FAQ available for people to search for when users need help with a feature.

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