Reflection

Changing my mindset from a trainer's point of view to an EVA's has been a challenge for me. Typically when I look for a product I read a couple of reviews then choose the product simply based on whether I like it or not. As an EVA for this project, I needed to change where I focused my attention because it was not just about my choice. It was about making a non-biased recommendation to an individual or host of organizations on whether or they should invest in the venture. Just because I like a product and think it will work for me is not enough. An EVA needs to focus on the product as a whole, where it fits into the market, and if it has potential for growth.

This exercise allowed me to review a product that I new a little about but from a fresh set of eyes. The field of educational technology is becoming a big market and the competition out there is huge. Becoming a successful business venture is not easy but many companies like TechSmith have been able to find gaps in the marketplace where they see a need and through hard work have been able to differentiate their products, like Camtasia, from their competitors to remain a successful and growing company.

As I worked towards my A3 Assignment, I will keep in mind the valuable lessons I have learned from researching this company. TechSmith is a good example of a company that stays true to itself and its goals. The are passionate about what they do and truly want to help their customers build the best quality and effective videos.

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