About the Product

Camtasia is a video editing and screen casting software that allows users to create video tutorials, instructional videos, and presentations. It first launched in 2002 from the company TechSmith and has just launched its updated 2020 edition. Between this time period many editions of Camtasia have been released showing how strongly the company values updating and improving their product for their users. Currently, Camtasia is well reviewed and ranked in many top 10 lists for the best screen capture and video editing softwares on the market. For example, on TrustRadius.com they have an overall 8.8 out of 10 rating from 174 reviews.

TechSmith has marketed Camtasia towards educators, businesses, and entrepreneurs who want to create professional looking videos to support their organization's learning and development. With a focus on training and education, Camtasia aims to make instructional video creation easy for the novice user. The two main features of Camtasia are it's screen recorder and video editor. The screen recorder allows users to record video and audio of their computer screen. The video editor allows users to edit screen recorded videos or upload and edit pre-recorded videos of their own. With many features and options, Camtasia allows any user to make professional grade videos.

Camtasia is available for windows and macOS users allowing for seamless compatibility when working on joint projects. It also has the ability to publish and share directly with video hosting websites like YouTube and Vimeo as well as cloud storage servies like Google Drive and Screencast.com. See the video below for more details.

About TechSmith

TechSmith is a private for-profit company that develops screen capturing and video editing software focusing on the education and corporate training market. It was founded in 1987 by William Hamilton in the small town of Okemos, Michigan. Its major products include Camtasia, Snagnit, Jing, Knowmia, and Screencast.com. Just this past year TechSmith was awarded the Frost and Sullivan 2019 Global Market Leadership Award for being a leader in the Lecture Capture Solutions market. They currently have 320 employees and an annual $72 million in revenue (2019).

Leadership Team

William Hamilton

Co-Founder and Chairman

Wendy Hamilton

CEO

Tony Lambert

Vice President Client Engineering

Troy Stein

Senior Director of Camtasia

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Created by Grant MacLeod, October 2020 for ETEC 522