The customer is the king, and we should never disappoint the king. There are many platforms, but what makes your platform stands out is what attracts the user. Below mentioned are few points which the customer expects from the white label crypto exchange platform.

· High-Level Security

The survey conducted by Encrybit revealed that 40% of the cryptocurrency traders consider security as the primary concern in the exchange of cryptocurrency assets. It is quite evident because, according to Group-IB, the activity of hacker attacks on cryptocurrency services in 2018 witnessed an increase of 700% compared to last year. A website free from hacking and other threats is what the user wants.

· User-friendly website

The design should be user-friendly and attractive. Also, navigation should be self-explanatory, and users should not face a hard time in figuring out the flow. It should be designed in such a way that even a layperson can start his trading without any hindrance.

· High-Liquidity

Better the liquidity of the exchange, the more it is preferred. This is because the higher liquidity will tend to increase the cash flow. It will considerably result in higher profits.

· Updated Dashboard

Cryptocurrencies are super volatile, and hence we see plenty of fluctuations in the pricing of it. The dashboard of the exchange is expected to remain up to date. Investors prefer platforms with the latest crypto news. It helps them stay updated too.

· Easy transactions

The withdrawal and deposit process should be super swift, and the rate of the transaction should be as low as possible.

· Social Trading

Investors who are not aware of the cryptocurrency exchange platform get to know it via social media. So it is imperative to have a strong social media presence. The platform should integrate all the social media plugins into its platform.

· Customer Support

Customer support tells us the attitude of the exchange towards its customers. It is advisable to have multiple channels of communication — phone, email, web-chat, web-form, etc. for the customers. It makes the exchange reliable and helps the customer at the time of issues.

· Charts

Many of the exchanges expect the users to switch different tabs to open other charts. It becomes a cumbersome process. The exchange should showcase multiple charts in a single window. It is used by professional users to carry out technical analysis.

I am pretty sure you are aware of the checkpoints which should be mandatorily present on the website. If you are looking for the in-depth analysis, check out our blog on Espay Exchange