Do you want to know what every token issuer wishes for? It is to generate more value. There are many factors that contribute to increasing value for your project, like token economics, strong team, reputed exchanges, etc. But the most important factor is Product Placement. This factor is highly underrated and often ignored by entrepreneurs.

Product Placement plays a very important role in the traditional market system. Similarly, it can play a very important role in the crypto world. The cryptocurrency market is different from other markets. Because of this, you have to be really careful while advertising your product. You cannot use the same techniques in this market. You need to properly analyze the market, market audience, their behavior, pattern, etc.

If you are planning to launch an IEO, make sure you position it properly. You can approach IEO development firms, and they provide Initial Exchange Offering Services to develop, launch as well as market your IEO. The prosperity of your project will principally depend upon how to present it to the audience. In this post, we are going to show you how proper product placement can generate more value. But before we move on, let’s discuss what actually product placement means and how it is done.

IEO Product Placement

It is also referred to as embedded marketing. Product placement is a marketing technique where you use different mediums to promote your product. It is done in a very subtle manner. It is not like a traditional advertisement where you urge people to buy your products. It is more subtle and less overbearing for marketing done to increase brand awareness.

It is the best form of marketing in the cryptocurrency world. As we discussed earlier, the crypto market is different from our traditional market. Here the audience is very averse. And any direct or over-bearing kind of marketing can make the investors suspicious. So if you want to promote your IEO project, you need to use product placement strategy.

When you subtly promote your IEO project using different mediums, it is known as product placement. You need to make them conscious of your project in order to gain value. You need to understand the attributes of the crypto audience to develop a product placement strategy for your IEO.

Marketing Plan for Product Placement

You need to develop a marketing plan to place your IEO product in the crypto market. Make sure you focus on the crypto audience and ecosystem while developing a marketing plan. You need to choose the ways in which you can advertise your product. Here is a list of channels through which you can promote your IEO product.

Advertising Channels:

After you have prepared a marketing plan, you need to implement it through various advertising channels. Here are some popular platforms for you to place your product.

• Bitcointalk: It is a forum where active members of the crypto community take part in discussions. There are 2.66 million users who use this platform. You can subtly promote your IEO project here to create brand awareness.

• CoinMarketCap: It is a website used by the crypto community to post blogs. You can also use various tools and resources available on this website to promote your IEO. This way, you can capture a large audience.

• BuySellAds: They have a very strong network of audiences. You can publish as well as market your project here. It is specially developed for promoting crypto projects.

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