As the sun is about to set on the ICO boom owing to the barrage of scams, hacks, and the lack of regulations, STOs have managed to take over the world of crypto swiftly. The number of security token offerings went up steadily in 2018 from just five STOs conducting their main sale in January to 22 doing so in October.

However, being in their infancy and with the wounds of many ICO scams still fresh, STOs require well-planned marketing strategy. It can help you reach out to investors across the globe, create the best pre-launch hype, and achieve your investment goals on time.

Here are eight tips that will help boost your STO marketing strategy:

1. It Begins with a Killer Website

The website is often the first place for potential investors to interact with your STO project. So,

• Make sure it runs on an HTTPS protocol as search engines favor sites with HTTPS. Get an SSL certificate as well to safeguard online transactions.
• The website should be fast-loading and mobile-friendly with well-planned information architecture. Present information in an easy-to-understand manner.
• Include an FAQs section that answers common STO-related questions.
• Add a PR section to share the latest news on your STO developments.
• Use valid mark-up and clean code to create a robust and dependable site.
• Avoid extraneous information, media, and graphics.
• Use white-label onsite SEO. Optimize your content, Meta descriptions, Title tags, URLs, and Image alt texts with relevant keywords.

2. Write a Fabulous Whitepaper

A detailed whitepaper tells your potential investors everything they need to know about your STO.

• Use a conversational tone, but professional language.
• Point out the problem your STO intends to solve front and center.
• Use reliable third-party facts to support your claims.
• Include graphs, charts, and infographics to make the information more digestible.
• Demonstrate your expertise by adding something new to the knowledge of the whitepaper’s topic.
• Make sure to proofread and edit the draft several times to polish it.
• Include the technical, financial and commercial details and the realistic timeline of your project.

3. Include Compliance in Your Marketing Strategy

Legal compliance is one of the primary reasons why investors are turning to STOs, especially institutional investors. However, different countries have different regulations. For example, in the US, you have to comply with regulations D, S, and A+ laid down by the SEC.

• Make sure to cover every legal aspect of your STO project from the start. You can hire an STO development company, if necessary.
• Try to make legal compliance a part of your marketing strategy. You can make legal documents, declarations, licenses, and other paperwork more accessible to potential investors. However, do consult your legal advisors.

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