Esha Amir - Product Research & Sourcing

Amazon Product Research & Sourcing

Project Overview

In this project, I successfully identified high-potential products for Amazon FBA by conducting in-depth market research, sourcing reliable suppliers, and ensuring profitability through strategic planning. The goal was to uncover products with strong demand, low competition, and high profit margins—setting the stage for a successful Amazon business!

Researching Market Trends

Tools Used: Jungle Scout, Helium 10, Keepa
Leveraged cutting-edge tools to analyze trends and discover high-demand, low-competition products across various categories.
Focused on factors like consumer behavior, seasonality, and pricing patterns to pinpoint the best products.
Chose [X] products that showed steady sales growth, stable customer demand, and minimal competition.

Product Selection Criteria

Carefully selected products based on:

➡ High Search Volume: Ensured products had a consistent flow of demand.

➡ Low Competition: Focused on niches where competition was manageable but profitable.

➡ Positive Customer Sentiment: Chose products with great reviews and high customer satisfaction.

Shortlisted [X] winning products, each with strong market potential and clear growth opportunities.

Tools for Amazon

Profitability Calculation

Profit Margin Analysis: Performed a detailed breakdown of Amazon fees, shipping costs, and production expenses.
ROI Forecasting: Estimated an impressive Return on Investment (ROI) for each product to ensure financial success.
Generated a clear profitability report to highlight realistic earning potential for each product

STEP 1

Supplier Identification

Scoured Alibaba and Global Sources for the most reliable suppliers who could deliver high-quality products at competitive rates.

STEP 2

Negotiation

Secured favorable terms, including:

Competitive pricing to maximize profit.
Flexible payment terms that worked within project budgets.
Quick lead times to ensure fast product availability.

STEP 3

Product Samples

Ordered product samples from top suppliers and selected the best for mass production.

Sourcing & Quality Control

➡ Sample Evaluation: Scrutinized product samples to ensure they met Amazon’s quality standards.

➡ Supplier Communication: Ensured seamless communication with suppliers to guarantee timely and high-quality production.

➡ Logistics: Handled FBA-specific packaging, labeling, and shipping arrangements for hassle-free fulfillment.

📑 Reporting & Next Steps

➡ Delivered a comprehensive report detailing the product selection, research process, and financial analysis.

➡ Proposed clear next steps for launching products on Amazon, including:

Listing Optimization: To ensure top-ranking positions.
PPC Strategy: To drive traffic and increase visibility.
Inventory Management: Suggested inventory control techniques to avoid stockouts and maximize sales potential.

Results

👉 Identified 5 profitable products, ensuring each product was a financially viable choice.

👉 Established trusted supplier relationships, ensuring the highest quality and on-time delivery.

👉 Provided a complete roadmap for launching the products with clear action steps to drive visibility, sales, and long-term success on Amazon.

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