Amazon Listing Optimization Portfolio
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Client:
“Eco-Friendly Home Goods Seller”
Challenge: Listings buried on page 7, low conversion rate."
Solution:
Researched trending keywords (e.g., “sustainable bamboo cutting board”).
Rewrote listings with emotional hooks and clear benefits.
Added A+ content with lifestyle image
Challenges Identified
Challenges Identified
Poor product title with missing high-ranking keywords
Bullet points were too generic and lacked selling points
No backend search terms, missing out on hidden ranking opportunities
A+ Content was text-heavy and lacked engaging visuals
Low CTR (Click-Through Rate) and high ACoS on ads due to poor keyword targeting
My Strategy & Execution:
Step 1: In-Depth Competitor & Keyword Research
Step 1: In-Depth Competitor & Keyword Research
✔ Analyzed top 5 competitors to identify gaps & missed opportunities
✔ Extracted 20+ high-ranking, low-competition keywords
✔ Found long-tail search terms for better ranking
Step 2: Optimized the Product Listing for Better Visibility & Sales
Step 2: Optimized the Product Listing for Better Visibility & Sales
✔ Title Optimization: Added primary & high-volume keywords naturally
✔ Bullet Points: Rewrote to highlight key benefits & target customer pain points
✔ Description & A+ Content: Made it more engaging & easy to scan with visuals
✔ Backend Search Terms: Used misspelled words, synonyms & regional phrases
Step 3: Improved Product Images & A+ Content for Better Engagement
🎨 Designed infographics & lifestyle images to showcase benefits visually.
📊 Created a comparison chart highlighting advantages over competitors.
🎯 Used storytelling elements to build trust & increase conversions.
Results After Optimization
Results After Optimization
➡ Sales Increased by 50% in the first month
➡ Product moved from Page 5 to Page 1 in Amazon search results
➡ CTR improved by 30%, leading to more traffic
➡ ACoS reduced by 20%, saving on ad spend
➡ Moved to page 1 in 3 weeks
SAMPLE WORK (Titles)
SAMPLE WORK (Titles)
Example 1
Example 1
BEFORE
BEFORE
AFTER
AFTER
Example 2
Example 2
BEFORE
BEFORE
AFTER
AFTER
Example 3
Example 3
BEFORE
BEFORE
AFTER
AFTER
Key Improvements in Optimized Titles:
✅ Clear Structure: Well-organized and easy to read.
✅ Brand Inclusion: Adds credibility and identity.
✅ Size & Capacity Mentioned: Helps customers make informed decisions.
✅ Material Specification: Specifies exact materials for better clarity.
✅ Bulk Quantity Inclusion: Appeals to wholesale and multi-pack buyers.
✅ Key Features Highlighted: Includes selling points like BPA-free, insulated, or waterproof.
✅ Intended Use Added: Specifies usage like "For Gym, Camping, or Travel."
✅ SEO Optimization: Uses high-ranking, relevant keywords.
✅ Keyword Enhancement: Ensures visibility in search results with optimized terms.
SAMPLE WORK (BULLET POINTS)
SAMPLE WORK (BULLET POINTS)
Stainless Steel Water Bottle
Stainless Steel Water Bottle
How My Bullet Points Are Optimized for Maximum Visibility & SEO
1. Strategic Keyword Placement for High Ranking
I have incorporated highly relevant and trending keywords like:
“stainless steel water bottles,” “leakproof water bottles,” “personalized water bottles,” and “best water bottles for adults.” These keywords help improve search visibility and match customer queries effectively.
2. Clear & Engaging Product Descriptions
Instead of generic descriptions, I crafted compelling bullet points highlighting key features such as:
•Material Details: Stainless Steel, BPA-Free, Durable Construction
•Capacity & Variants: Available in multiple sizes (e.g., 24 oz, 17 oz) and options (single & bulk packs)
•Special Features: Leak-proof design, double-wall insulation, straw & handle for easy use
3. Addressing Customer Needs & Pain Points
My bullet points focus on what buyers look for:
•Keeps drinks hot & cold for extended hours
•Perfect for kids, school, sports, and gym use
•Leak-proof and durable to prevent spills and last longer
4. Competitive Edge Over Other Listings
By structuring the bullet points effectively, I ensure that the product stands out against competitors. I emphasize unique selling points like:
•Better insulation than regular bottles
•Lightweight & portable for easy carrying
•Stylish designs for kids, girls, and adults
5. SEO-Driven Optimization for Search Rankings
I included long-tail and short-tail keywords naturally within the content to improve visibility. For example:
•“Water bottles with straw and handle” instead of just “water bottles”
•“Leakproof stainless steel water bottles for kids” instead of “kids water bottles”
Client Feedback & Impact
Client Feedback & Impact
💬 "After the listing optimization, we saw a huge jump in sales and our organic rankings skyrocketed! Our ads are now performing better with lower costs. Esha’s expertise made a real difference!"
Conclusion:
A well-optimized Amazon listing is not just about adding keywords—it’s about understanding customer intent, making the product stand out, and improving conversion rates. By implementing data-driven SEO strategies and engaging visuals, I help sellers rank higher, attract more buyers, and maximize sales with minimal ad spend.
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