Amazon Seller Central Management

Project Overview

Objective: Manage and optimize Amazon Seller Central accounts to increase sales, streamline operations, and boost brand visibility.
Managed Accounts: 5-8 Amazon seller accounts across various niches.
Key Focus Areas: Product listing optimization, PPC campaign management, inventory control, and customer service enhancement.

Key Achievements

➡ Sales Growth: Increased revenue by 10-20% across all managed accounts.

➡ Organic Ranking Boost: Improved keyword ranking using SEO-optimized listings and A+ Content.

➡ Inventory Optimization: Reduced stockouts by 15%, ensuring better inventory flow.

➡ PPC Success: Lowered ACoS (Advertising Cost of Sale) while increasing conversions.

➡ Customer Feedback: Improved Seller Feedback Score through proactive response management.

Core Services Provided

1. Product Listing Optimization

✅ SEO-driven titles, bullet points, and descriptions.
✅ A+ Content & Enhanced Brand Content (EBC) for better engagement.
✅ Backend search term optimization to improve discoverability

2. PPC & Advertising Management

✅ Sponsored Product, Sponsored Brand & Display Ads setup.
✅ Bid optimization for better ROI & lower ACoS.
✅ Competitor analysis & keyword research for ad targeting.

3. Inventory & Order Management

✅ FBA stock management to prevent overstocking or stockouts.
✅ Automated replenishment forecasting to maintain healthy inventory levels.
✅ Monitoring Amazon’s Inventory Performance Index (IPI) to ensure efficient storage.

4. Customer Support & Account Health

✅ Managing customer queries & refunds to improve brand trust.
✅ Handling A-to-Z claims & chargeback disputes.
✅ Maintaining low Order Defect Rate (ODR) for better account health.

Tools & Software Used

Amazon Seller Central (account management, reports, order tracking)
Helium 10 / Jungle Scout (product & keyword research)
Amazon Advertising Console (PPC & campaign management)
Keepa (price tracking & competitor monitoring)
InventoryLab (FBA inventory tracking & accounting)

Why Work With Me?

✔ Proven track record of scaling Amazon accounts & increasing sales.
✔ Expertise in Amazon SEO, PPC & operational management.
✔ Strong focus on data-driven decision-making for maximum ROI.
✔ Hands-on experience managing multiple seller accounts across different categories.

Conclusion:
My experience managing Amazon Seller Central accounts has been shaped by a strong foundation in product listing optimization, keyword research, and sourcing. By applying these skills, I effectively enhance account performance, drive sales growth, and maintain operational efficiency, ensuring long-term success for brands on Amazon.

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