Keyword Research Portfolio Project

Project Overview
This project showcases my expertise in keyword research, helping brands discover profitable search terms to increase online visibility and drive sales.

Objective:

To identify high-ranking, low-competition keywords that improve product discoverability and boost sales on platforms like Amazon and Google.

Challenges Faced Before Optimization:

🚫 Low organic traffic and poor search rankings.
🚫 High competition making visibility difficult.
🚫 Inefficient PPC campaigns with high ACoS.
🚫 Lack of targeted keyword strategy affecting conversions.

Processes and Tools Used:

Tools:

Helium 10, Jungle Scout, Google Keyword Planner, Ahrefs

Step 1: Competitor Analysis

Researched top-ranking competitors for [Example Product].
Extracted their backend keywords using Helium 10.
Identified high-volume and relevant long-tail keywords.

Step 2: Keyword Extraction & Filtering

Collected a list of primary, secondary, and long-tail keywords.
Removed irrelevant and low-search volume keywords.
Grouped keywords based on buyer intent (e.g., informational vs. purchase-driven).

Step 3: Search Volume & Relevance Analysis

Verified keyword search volume & competition level.
Selected high-volume, low-competition keywords for ranking opportunities.

Step 4: Keyword Placement Strategy

Title: Used high-impact, high-search volume keywords naturally.
Bullet Points: Placed secondary and long-tail keywords strategically.
Backend Search Terms: Utilized hidden keyword slots for ranking improvements.
Description & A+ Content: Optimized for readability & SEO benefits.

Before & After Results:

📉 Before: Low visibility, high PPC costs, poor keyword optimization.
📈 After: Increased organic traffic, higher conversions, better ad efficiency.

Key Findings & Solutions:

✔ Found high-potential keywords with low competition to boost rankings.

✔ Identified seasonal trends that can increase sales by 30-50% during peak periods.

✔ Created a keyword strategy to improve organic visibility by 20-40%.

✔ Discovered 5-10 golden keywords to dominate niche markets.

✔ Optimized PPC strategy by selecting the top 15-20 data-driven keywords.

✔ Reduced ACoS by 15-25% and improved ROI by refining ad targeting.

Conclusion:

By implementing a data-driven keyword strategy, I help businesses increase product visibility, drive more organic sales, and optimize ad spend. With the right keywords and smart PPC management, your products can rank higher, attract more customers, and generate better ROI with lower costs.

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