Intro & History

Preparing for Unprecedented Growth

Growth left to its own devices can exacerbate inequality...

East Point is projected to see a tremendous amount of both population and economic growth over the next 30 years. While economic growth is essential to securing economic opportunity for East Point residents, growth left to its own devices - rather than intentionally designed to promote inclusion - can exacerbate existing inequality and perpetuate patterns of development that exclude lower-income residents of color.

According to the Atlanta Regional Commission’s (ARC) estimates, Metro Atlanta will add 2.9 million people by 2050, pushing the 21-county region’s population to 8.6 million. The largest population increases are expected to occur in several areas: parts of intown Atlanta, in the northern suburbs along the I-75, I-85 and Ga. 400 corridors, and on the Southside near the airport. ARC also projects that 1.2 million jobs will be added by 2050, bringing the region’s total to 4.7 million, including self-employed.

Recognizing both the challenges and opportunities this projected growth will bring East Point, Mayor Deana Holiday-Ingraham and the City Council engaged the Partnership for Southern Equity (PSE) in early 2020 to develop an Equitable Growth & Inclusion Strategic Plan to help identify the goals, strategies and actions that will ensure the city will become a more equitable and inclusive community.

As a city with a history of structural racism dating back to its earliest land use plans that led to generations of Black families being saddled with enormous burdens that remain today, East Point meets this period of growth with an equity imperative. Future growth that doesn’t remedy past harm will continue to increase the wealth divide and exacerbate the challenges facing the city’s historically disinvested communities. Growth is coming whether East Point does anything differently moving forward from this process, but the City has a once-in-a-generation opportunity to align its policies and practices to intentionally promote inclusion and ensure that this growth benefits all of East Points residents, both current and future.

Guiding Principles

Research and stakeholder input have identified several principles that are essential in guiding implementation of this Plan.


History & Context

To know where the City is headed, it’s important to know where it’s been and its current context for growth.

East Point was established as a railroad junction in 1847 and incorporated in 1887, its name derived from its location at the east terminus point of the former Atlanta & West Point Railroad.

This history as a transportation hub has continued to this day, considering its proximity to major highways, downtown Atlanta, and Hartsfield-Jackson Atlanta International Airport, the busiest airport in the world. This proximity has served as a blessing and a curse - bringing economic activity and amenities to many, while creating burdens for generations of others.

Foundation for Inequity

Railroad network expansion in the early 1900s, World War I, and the continued growth of highway infrastructure in the early-20th century helped establish East Point as a regional hub for manufacturing. After World War II, the City expanded its boundaries in every direction, creating new industrial parks and becoming the fastest growing industrial city in Georgia by the 1950s.

Legal residential segregation began in East Point as early as 1912. In response to White citizens pressing the East Point City Council to take action in response to Black families living on Chattahoochee Avenue (currently Connally Drive), the Council passed an ordinance that legally restricted African-Americans from purchasing or renting homes along Main Street, Church Street, East Point Street, and streets that crossed through downtown East Point west of the railroad. It also designated that African-Americans live in a specific section of the City. As a result, the East Washington community, an undesirable area of the City located next to fertilizer, oil, and steel plants, was intentionally created that same year as an African-American residential community.

Nationally, the New Deal established the federal Home Owners Loan Corporation (HOLC) in 1933 to refinance home mortgages to prevent foreclosure. HOLC assessed homes for credit-worthiness by color-coding communities by race, thereby introducing redlining, which led to residential segregation in cities all across the country. The oldest parts of the City in its now easternmost sections were marked by these designations of investment risk, setting the stage for low valuation of residential land bordering industrial uses.

In 1934, the Federal Housing Administration (FHA), was established to insure mortgages for single family properties, multifamily rental properties, hospitals, and residential care facilities. FHA mortgage insurance protected lenders against losses from loan defaults and foreclosures while incentivizing them to offer more mortgage loans due to the lowered risk. FHA also facilitated access to affordable mortgage credit for first-time homebuyers, low and moderate-income families as well as the construction of rental properties, hospitals and residential care facilities across the country. The combination of HOLC and FHA policies and practices rated industrial land as the least desirable in many cities, and designated adjacent residential areas as highest risk, establishing de facto racial segregation zones where Black communities had been relegated.

While a local East Point ordinance had already created a segregated city, HOLC and FHA ensured the long-term calcification of segregation. From 1934 until 1968, Black families were devastated by decades of HOLC-FHA color-coded racial redlining policies and mapping, and denied the ability to create generational wealth.

Across the country, the urban renewal projects and “slum clearance” of the 1950s disturbed and displaced low-income communities of color; one of these areas was the Martel Village. Throughout the next two decades, increasing residential integration tied to the forced integration of schools drove many White city-dwellers to flee to the suburbs. White East Point residents were no exception, leaving behind vacancies that became opportunities for Black residents to move into Sumner Park, Jefferson Park, Colonial Hills, and later into the newer communities being built in Ward D.

While the Fair Housing Act was enacted in 1968 to outlaw discriminatory lending and housing practices, it was rarely enforced, and the legacy of earlier policies remains. Generations of Black communities were concentrated in poverty and exposed to unmitigated environmental hazards associated with industrial businesses -- also referred to as environmental racism. While at the same time, the protection of assets, creditworthiness and wealth building for White residents was protected.

Legacy of Equity Leadership

East Point’s history also includes significant organizing movements that have defined the politics and community structure still seen today. For instance, the civil rights group the Atlanta Summit Leadership Council (ASLC) facilitated a meeting between the East Point Council and a group of Black residents in July 1964 to consider a few proposals from the group, which included setting up both a Human Relations Council for police and others in contact with the public as well as a biracial committee to work on ongoing issues in the City.

Additionally, a coalition of Black leaders (the East Point Action Committee, or EPAC) organized in 1980 to ensure fairness in the election process for City Council seats. Despite a Black population of 42% at the time, no Black candidate had ever won a Council seat. EPAC ended up proposing a ward-based Council election process rather than a citywide one. That year, a biracial task force re-drew the City’s ward lines to more accurately reflect the City’s population.

In 1982, Joe Johnson was confirmed as the first Black City Manager, and Joe Heckstall was elected the first Black Councilman. In 1993, Patsy Jo Hilliard became the first woman and Black mayor of East Point (and the state of Georgia). Mayor Deana Holiday-Ingraham is now the 34th mayor of East Point, and she has shown demonstrated a commitment to equity throughout her tenure.

East Point Today

With a population of just over 37,000, East Point is comparable in size to Georgia cities Tucker, Kennesaw, and Newnan. East Point’s median household income of $40,882 is below that of neighboring City of Atlanta ($65,345), City of Hapeville ($44,828), and the Georgia average ($58,756), while it is higher than that of neighboring College Park ($29,087).

For the first time in several years, the City reported a 2019 increase in its tax digest, signaling a rise in property values across the City. With this impending rise in value, the efforts of Aerotropolis to bring development to the communities around the airport, rich community assets, currently affordable housing stock and an influx of business activity within the city, East Point is bracing for potentially transformational development over the next decade plus.

Social Determinants of Health

In 2020, public health experts began to explicitly name racism and discrimination as a driver of health outcomes, and the American Public Health Association declared that racism is a public health crisis. With this powerful new acknowledgement, local governments must begin to assess the role of their decisions in contributing to lower health outcomes for communities of color at disproportionate rates compared to other populations.


As the first city in the southeast to commission an Equitable Growth & Inclusion Strategic Plan, East Point will be seen as a national leader in creating equitable places, people, and shared prosperity.

PSE hopes that the last year of engagement and the recommendations included in this report help position East Point to pursue equity across place, people and prosperity.

Equitable place-based strategies will strengthen the City’s ability to develop land in ways that promote the economic security and the well-being of all of East Point’s residents.

Equitable people-based strategies focus on removing barriers to opportunity for East Point residents, preparing them to thrive.

Equitable prosperity-based strategies seek to ensure that East Point residents and businesses are provided the tools to actively participate in economic opportunities.