This is, as the name suggests, the first sheet of your business plan. It should include the following information:
Business logo, if you have one.
Company name, address , and phone number
Names, job titles, and contact information of each owner
Name of person preparing the plan
Month and year of the plan's creation
This should sum up, in a paragraph or so, your business' main objectives. It should be concise, to the point, and answer the following big questions:
Why does your business exist?
What special services, skills or approaches make you stand out from your competitors?
What will your business' public image be?
What do you want for your customers?
Your business plan should also sum up the background and general structure of your business. Key parts include:
A description of your business' legal entity
An overview of your business' assets, including its history from infancy and projections for the future.
A detailed overview of your products and services.
Any specifications or plans in regard to your business location.
A description of your management structure, as well as job titles and descriptions for each key member of personnel.
Your plans for record-keeping, business and other insurance policies, and security measures.
The "marketing" section of your business plan template must do the following:
Describe your target market.
Describe your competition.
Describe your plans for distributing your products/services.
Describe your advertising campaign, including packaging, market entry plan, and any role location may play in your marketing methods.
Provide a summary of industry trends to support your marketing strategy.
Military Discounts
We take pride in our commitment to our veterans. When they choose to shop with us we give 10% off of any Toys or Food. We also offer specials for them on veterans day and memorial day (Deals subject to change).
Employee Discounts
Full / Part time employees of Exotic Pet birds INC get a 20% discount on all hard goods. This does not apply to past employees or friends or family of the Employee.