This Guide introduces resources for you to create new product and service and manage the product development process.

The courses selected can be audited for free and you can find the audit instructions for Coursera and Edx courses.

Product Design, Prototyping, and Testing (University of Maryland)

This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization.

Professional Certificate in Agile Project Management (University of Maryland)

In this Professional Certificate program, you will learn the mechanics of how to design and facilitate projects using “pure” Agile Scrum and Lean Kanban techniques. You will also learn the trade-offs of using hybrid techniques such as Lean Startup, Scaled Agile For the Enterprise (SAFe), and Disciplined Agile Development, including courses:

• Applied Scrum for Agile Project Management

Learn the project management processes, roles, mechanics, and philosophies behind Scrum, the simplest and most pure approach to managing work at the team level.

• Sprint Planning for Faster Agile Team Delivery

Drive speed into any project with prioritized backlogs, limiting work-in-process, and engaging the entire agile team in effective sprint planning.

• Agile Innovation and Problem Solving Skills

Learn how to deliver greater value through Agile solution targeting and theory of constraints that unleash your team's innovative potential.

• Agile Leadership Principles and Practices

Accelerate and improve team decisions by learning Agile’s facilitating leadership principles to unleash team productivity, motivation, and problem solving.

• Agile Process, Project, and Program Controls

Learn Agile controls that get work done with confidence by using true transparency (actuals not estimates) and continuous improvement to ensure your people, process, and products deliver valuable, working solutions.

Modern Product Leadership (University of Maryland)

Lead product teams and organizations to deliver winning solutions for customers while driving engagement and innovation across the enterprise.

Product Management with Lean, Agile and System Design Thinking (Boston University)

Learn how to use lean, agile and systems design thinking in all aspects of the digital products lifecycle. Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.

Customer Insights: New Product Development Orientation (The University of Illinois at Urbana-Champaign)

This course will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

Entrepreneurship 102: What can you do for your customer? (MIT)

Learn and apply the process of entrepreneurial product design. Entrepreneurship 102 is for you if you are creating a product or service, especially in an entrepreneurial setting. You face resource scarcity, but strive to iterate quickly through reliable insights. This course will teach you how to do that.

Technology Entrepreneurship: Lab to Market (Harvard)

Explore how entrepreneurs build successful businesses by moving technology from lab to market. In this introductory course, developed in collaboration with the Laboratory for Innovation Science at Harvard and the University of California San Diego, you’ll explore how entrepreneurs match promising technology with customer needs to launch successful new businesses. Using real-world examples, you’ll apply critical thinking to commercialize technologies, and you’ll learn about the venture creation process from founders, funders, and industry experts.

Customer Insights: Quantitative Techniques (The University of Illinois at Urbana-Champaign)

This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the skills and practices for a successful New Product Development (NPD), the course will illustrate the multi-faceted challenges of NPD using authentic business situations.

Introduction to Agile Development and Scrum (IBM)

You will learn to apply Agile practices derived from lean manufacturing concepts, like test-driven development. Learn how a scrum team functions. Learn how to write good user stories and track your team’s progress using a kanban board. Create and refine a product backlog collaboratively with the team and the customer, in a flexible and blameless culture.

You Can Innovate: User Innovation & Entrepreneurship (MIT)

This course will teach you to look at the world through the lens of problem discovery and problem solving. You will explore problems that you see in your life and in the world and evaluate their potential for entrepreneurial innovation. You will iterate toward solutions that are just right. As you do that, you will become a user innovator.

Mastering Agile Development of Software as a Service Specialization (University of California, Berkeley)

Offered by Professors of Computer Science at UC Berkeley. This course will teach you the fundamentals for engineering long-lasting software using highly-productive agile techniques to develop Software as a Service (SaaS)! This Professional Certificate Program presents ideas and techniques for designing, developing, and modifying large software systems using Agile techniques and the same best-of-breed tools used by professionals, including GitHub, Pivotal Tracker, Travis CI, Heroku, and more.

How to Create Your Product Strategy

By Dan Olsen at the 2018 NYC Product Leader Summit

Product Strategy: The Missing Link and Product Management: "Beyond Lean and Agile" and The Root Causes of Product Failure

By Marty Cagan, the founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty served as a product executive for some of the most successful companies in the world, including Hewlett-Packard, Netscape, and eBay.

A Playbook for Achieving Product Market Fit - Dan Olsen

Product management expert Dan Olsen shares at PRODUCTIZED his advice from his book The Lean Product Playbook on how to achieve product-market fit, including the Product-Market Fit Pyramid. Dan explains his Lean Product Process, an iterative methodology for achieving product-market fit, illustrated with real-world case studies.

The Lean Startup and the Concept of MVP | Eric Ries | Talks at Google

Early talk from Eric Ries on its Lean Startup and the concept of the Minimum Viable Product.

Creating Your Minimum Viable Product with Abby Fichtner (Harvard i-lab)

Hear case studies on what other, well-known startups have done and learn a number of MVP tools you can use to get your startup on the path to viability.

Building Product and How to Plan an MVP (Y Combinator)

YC CEO Michael Seibel outlines how successful startups think about building something people want and how to plan the Minimum Viable Product.

Building Successful Products From Your Dorm (Princeton University)

The first steps you take are giant steps. What's important is to make the most out of these first days. Oussama Ammar, co-founder of The Family, will be providing tips on how to get started and build successful products-- wherever you're based. Come along if you want to start something or need extra help to grow your current product.

• The Ultimate Guide to MVP development

• A Step-by-Step Guide to Build a Minimum Viable Product (MVP)

• How to Build an MVP? The Complete Guide for Development

• Minimum Viable Product Development: The Essence

• The Agile Development Methodology Explained

• What are the Seven Stages in the New Product Development Process?

• What do Startup Founders Need to Know About the Product Development Process?

• The six phases of the IDEO design process

• A Complete Guide for Startup Product Development

• Guide to Rapid Prototyping for Product Development

• A Curated List of Tools and Software for Startup Product Managers in 2019

• 28 Tools For Startup Product Managers To Build-Measure-Learn

Click the link to find a Worldcat book record; enter a zipcode to check which library nearby has the book you can borrow. When the record is not available, a link to Amazon is provided.

• Bland, David J, Alexander Osterwalder, Alan Smith, and Trish Papadakos. Testing Business Ideas. 2020. Print.

• Cagan, Marty. Inspired: How to Create Tech Products Customers Love. , 2018. Print.

• Olsen, Dan. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. 2015. Print.

• Sharon, Tomer. Validating Product Ideas: Through Lean User Research. Brooklyn, New York: Rosenfeld Media, 2016. Print.

• Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. New York, United States: Basic Books, 2018. Print.

• Lewrick, Michael, Patrick Link, Larry J. Leifer, and Achim Schmidt. The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods. Hoboken, New Jersey: Wiley, 2020. Print.

• Lombardo, C T, Bruce McCarthy, Evan Ryan, and Michael Connors. Product Roadmaps Relaunched. 2018. Print.

• Stellman, Andrew, and Jennifer Greene. Learning Agile. 2016. Print.

• Thomke, Stefan H. Experimentation Works: The Surprising Power of Business Experiments. 2020. Print.

Read More Books on This Topic.

Eric Ries Best-selling author, entrepreneur, and business visionary, applying lean business principles to the reinvention of Wall Street. He created the “lean startup” methodology and the concept of minimum viable product (MVP).

Dan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams. The author of the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback.

Marty Cagan is a Silicon Valley-based product executive with more than 20 years of experience with industry leaders including eBay, AOL, Netscape Communications and Hewlett-Packard. Marty is the author of the book “Inspired: How to Create Products Customers Love” which presents techniques for creating winning products.

Michael Lewrick (Zurich, Switzerland) holds an MBA and PhD from Stanford, and is Head of Deloitte Labs. His research interests center on the management issues related to the design, development and commercialization of technological and business model innovation.

SCORE mentors offer product development-related consultation via video, email, phone, or in-person.

• Understand Consumers and Find Product-Market Fit

• Connect with Diversified Customers and Drive Sales

• Seek Rapid Process Improvement