Audience- A group of people who will read a text. .
Genre- A category of different types of writing characterized by form, style, or subject matter.
Purpose- the reason writing is done or created or for which the writing exists.
Knowledge- facts, information, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject.
Discourse community is a group of people working and sharing information based on a specific topic, and this includes written discourse.
Reflection- the conscious examination of past experiences in terms of current context and ongoing learning.
Rhetorical situation - any set of circumstances that involves at least one person using some sort of communication to modify the perspective of another person, including written texts.
Context - the setting or backdrop in which the text is written