"97% of the people who quit too soon are employed by the 3% who never gave up".
Activity 1. Intellectual Property Rights & Copyright Vocabulary
Objective: To enhance students' vocabulary related to Intellectual Property Rights & Copyright through context-based learning; to develop speaking skills.
Task 1. Answer the questions:
1. What do you understand by the term "Intellectual Property Rights"?
2. Why do you think copyright is important for creators and businesses?
3. Can you think of any examples where copyright infringement has impacted a company or individual?
4. How do you think technology has changed the way we protect intellectual property?
Task 2. Vocabulary Fill-in-the-Gaps Exercise.
Read a vocabulary list dedicated to Intellectual Property Rights & Copyright. After familiarizing yourself with the terms, complete a fill-in-the-gaps exercise using the vocabulary in context.
Vocabulary list
confirmation patent [ˌkɔnfə'meɪʃ(ə)n] – подтвержденный патент
copyright – копирайт, авторское право
copyright holder – владелец авторского права
copyright offence – нарушение авторского права
copyright work – произведение, охраняемое авторским правом
government subsidy ['sʌbsɪdɪ] – государственная дотация
industrial application – промышленное применение
licence fee – лицензионное вознаграждение
patent assignment [ə'saɪnmənt] – передача патента
patentee – патентовладелец
patent holder – патентообладатель
patent in force – действующий патент
patent infringement [ɪn'frɪnʤmənt] – нарушение патента, нарушение патентного права
patent rights – патентные права
patent term – срок действия патента
to apply for a patent / to file a patent application – подавать заявку на патент
to issue (sb) a licence / to grant a licence – предоставить лицензию
to renew a licence – обновлять лицензию
trademark – товарный знак
void patent – утративший силу патент
under licence – по лицензии
Activity 2. Digital Storytelling: The Importance of Intellectual Property
Objective: To develop students' research, analytical, and digital storytelling skills by examining real-life cases of Intellectual Property Rights.
Task 1. Create a short digital story (video, audio, or written narrative with visuals) about the Importance of Intellectual Property. Do the following:
1. Read/Research: read one of two provided texts on real-life cases, Apple Inc. v. Samsung Electronics Co. Ltd. and Harley-Davidson, Inc. v. Grottanelli or research any other famous real-life cases where Intellectual Property Rights played a crucial role.
2. Create Digital Story: create a digital story (2-3 minutes in length) about chosen case. The story should cover:
The background of the case
The main issues involved
The outcome of the case
Its impact on the parties involved and the industry
3. Submit your pre-recorded digital story.
Resources:
Digital Storytelling Tools:
PowerPoint or Google Slides with audio narration
Video editing software (e.g., iMovie, Windows Movie Maker)
Animation software (e.g., Animaker, Powtoon)
Storytelling platforms (e.g., Storybird)
Cases
Case 1. Apple Inc. v. Samsung Electronics Co. Ltd.
In 2011, a significant legal battle erupted between Apple Inc. and Samsung Electronics Co. Ltd. when Apple filed a lawsuit against the South Korean tech giant. The lawsuit alleged that Samsung’s smartphones and tablets infringed on several of Apple’s patents, trademarks, and copyrights. Apple claimed that Samsung had copied the design and functionality of its flagship products, the iPhone and iPad.
The case centered around several critical issues. Firstly, Apple accused Samsung of patent infringement, asserting that Samsung had violated patents related to the design and user interface of its devices. Additionally, Apple raised concerns regarding trade dress, arguing that the appearance of Samsung's products was so similar to its own that it could confuse consumers. Moreover, Apple claimed that Samsung had unlawfully replicated the look and feel of its iOS software, constituting copyright infringement.
The outcome of this high-profile case was notable. In 2012, a jury ruled in favor of Apple, awarding the company $1.05 billion in damages after determining that Samsung had indeed infringed on Apple’s patents. However, this verdict was later reduced, and the case underwent a series of appeals and retrials over the years, with the damages awarded fluctuating. Ultimately, in 2018, Apple and Samsung reached a settlement, agreeing on an undisclosed amount.
The implications of this case were profound for both parties and the technology industry at large. For Apple, the ruling reinforced its position as a leader in innovation and design, allowing the company to vigorously protect its intellectual property. Conversely, for Samsung, the case highlighted the risks associated with design imitation and prompted changes in its product development strategies. Industry-wide, this case set a precedent for how technology companies approach patent disputes, leading to a wave of similar lawsuits and underscoring the critical importance of protecting intellectual property rights in a fiercely competitive market.
Case 2. Harley-Davidson, Inc. v. Grottanelli
In 1999, Harley-Davidson, the iconic motorcycle manufacturer, found itself embroiled in a legal dispute with Grottanelli, a custom motorcycle manufacturer. Harley-Davidson sued Grottanelli for trademark infringement, alleging that Grottanelli was selling custom motorcycles featuring the Harley-Davidson logo and branding without permission, which Harley claimed was unauthorized.
The case revolved around two main issues. First, Harley-Davidson argued that Grottanelli’s use of its trademarked logo created confusion among consumers regarding the origin of the goods. The motorcycle manufacturer contended that such confusion could harm its brand reputation. Secondly, Harley claimed that Grottanelli's unauthorized use of its trademarks diluted the strength and recognition of the Harley-Davidson brand, which is known for its distinct identity and loyal customer base.
The court ultimately ruled in favor of Harley-Davidson, granting the company an injunction against Grottanelli, effectively prohibiting the latter from using the Harley-Davidson trademarks. Additionally, Grottanelli was ordered to pay damages to Harley-Davidson for the infringement.
The impact of this ruling was significant for both parties and the motorcycle industry as a whole. For Harley-Davidson, the decision reinforced the importance of protecting its trademarks and solidified the brand’s strong identity, ensuring that consumers could easily identify authentic Harley-Davidson products. For Grottanelli, the case served as a cautionary tale regarding the consequences of unauthorized use of established trademarks, prompting custom manufacturers to exercise greater caution in their branding practices. On a broader scale, the case underscored the critical nature of trademark rights within the motorcycle industry and served as a warning to other custom manufacturers about the potential legal repercussions of trad
Assessment Criteria:
Content Quality (40%): Thoroughness and accuracy of the information presented.
Creativity (30%): Originality and creativity in the digital story's presentation.
Clarity and Structure (20%): Logical flow and organization of the digital story.
Engagement (10%): Ability to engage the audience through visuals and narrative.
Scaling system in the "Modules" section.
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