WEDI

PROJECT DESCRIPTION

The client was looking for an update to their brand for their new catalog, packaging, and sale sheets. Their brand and products were relatively new then, and Wedi wanted to present a more upscale look and feel to the shower accessories market.

DESIGN SOLUTION

The solution was to simply show the product, the process, and the solutions. The catalogs, which were just one part of the marketing strategy, easily encompassed all three phases. Product images were clearly presented in grid layouts with descriptions. Each image was masked out and placed on a blue background for the highest level of consistency.3D renderings were created for various assembly phases to speed up the workflow and eliminate the need for live staging and photography. Photography was used to showcase the finished products. Colors were used in packaging and promotional materials to identify and organize the different product categories and tiers.