AMERICA'S BATH CO.

PROJECT DESCRIPTION

A business acquisition and name change prompted the need for a new company logo and identity. The client also required the development of weekly promotional material, printed manuals, vehicle wrap designs, and office posters promoting corporate values.

DESIGN SOLUTION

The project began with an in-depth logo logo development process. The client wanted something that instantly connected with the industry and provided services while remaining casual, clean, and friendly. Taking queues from splashes of water, the logo was developed to appear as a free-flowing icon. The color blue was used because it is typically associated with water as well. In developing the identity, some printed promotions and vehicle wraps introduced a wood grain texture. The wood grain provided a familiar element and a hint of warmth.