HARDSTREET

PROJECT DESCRIPTION

The client contacted me to provide creative direction and design for a new motorcycle saddlebag organizer product line. The projects would require experience in Graphic Design, Illustration, Photo Editing, Display Design, and 3D Rendering. The brand needed to convey energy and confidence. The identity was still being developed, and needed organization to consistently apply the look and feel to a variety of products.

DESIGN SOLUTION

Orange was used as the dominant color to establish a look that would stand out on the dealer floor and separate from the competition. The logo was consistently applied at a large scale for readability and recognition. White space and accent lines were used to help organize the content. Product images were often applied in a layered method to create depth and interest. Illustrations were used to assist with product instructions and installations. The style is loose and friendlier than the mechanical drawing style that was initially considered.