EVOLUTION EXHIBITS

PROJECT DESCRIPTION

The client wanted a new design direction to be developed that could be used for marketing. The design style would also be applied to a new website that needed to be developed. Additionally, there was a need for trade show exhibit design, which is the client's main focus.

DESIGN SOLUTION

The corporate color, blue, was used extensively to help unify the different branded pieces. The logo was positioned as the familiar beacon and visual focal point. It headlined social media components such as the website and electronic emails—each of which required concept development, copywriting, and management. The DNA concept was something the client later wanted to incorporate. The solution was a smooth metal structure that also symbolized strength and longevity. A variety of custom and rental trade show booths were developed and digitally rendered. Many of the trade show booth clients required additional development of large format graphics.