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Study Case 06: FreshDesk
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Context Story
Context Story
FreshDesk is an American company based in Centerton, Arkansas, specializing in the marketing, sales, and distribution of office supplies. Founded in 1984, it aims to provide exceptional shopping experiences through a wide range of high-quality products at competitive prices and superior customer service.
Over the years, the company has expanded its presence across the United States. Its extensive product portfolio includes Furniture, Technology, and Office Supplies.
Sales were consistent across categories until 2019, but the COVID-19 pandemic caused a dip in 2020 followed by a rebound in 2021, notably in technology and office supplies due to increased telecommuting. As lockdown restrictions ease and technology advances, there's a trend toward tech products, prompting FreshDesk to reassess its business strategy and product lineup to meet changing customer preferences and technological shifts.
Executive Summary
Executive Summary
Overview
Overview
FreshDesk wants to improve its selection of merchandise to meet current customer demands.
The Problem
The Problem
The objective of this project is to make FreshDesk a much more competitive company, adapted to current market demands and with the ability to satisfy customer needs.
The Solution
The Solution
Taking in consideration the gathered data, it is advisable to continue with an expansion strategy in the eastern and western markets, with a subsequent re-evaluation of whether the type of expansion should be carried out physically in strategic locations, massively with a digital marketing strategy or by implementing a hybrid strategy.
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