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Context Story
Context Story
OmniMarket is a versatile US-based retailer catering to a wide array of customers through three main segments: Consumer, Corporate, and Home Office. Since its inception in 1975, OmniMarket has been committed to providing high-quality products that meet the diverse needs of its clientele.
With a dedication to exceptional service and value, OmniMarket has become a trusted name in retail, known for its innovative offerings and customer satisfaction.
Executive Summary
Executive Summary
Overview
Overview
Following the growth of FreshDesk, its main competitor, OmniMarket must consider a change in its commercial strategy, with the aim of maintaining a predominant position in the office products market.
The Problem
The Problem
The goal of this BI campaign is to put OmniMarket in an advantageous position over its main competitor, by extracting relevant sales metrics during a given year.
The Solution
The Solution
The data analyzed indicates that profits have increased, while the number of orders has decreased.
This could have had a direct impact on year-over-year profits and on the fact that profit targets have not been adequately met by the business.
Management must take into consideration that the main revenues come from large cities, that the technology segment has seen increasingly large sales and that the most sold products are office photocopiers.
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