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Context Story
Context Story
DigiCarrier is a leading phone telecommunication provider based in the United Kingdom, renowned for its cutting-edge technology and customer-centric services. Established in 2010, DigiCarrier has swiftly become a household name, offering a range of mobile and broadband solutions that cater to both individual and business needs.
The company prides itself on delivering high-speed connectivity and exceptional customer support, ensuring seamless communication for its diverse clientele. With a robust infrastructure and continuous innovation, DigiCarrier consistently sets benchmarks in the telecom industry.
DigiCarrier's commitment to sustainability and community engagement further distinguishes it as a socially responsible entity. Through various initiatives, the company strives to reduce its carbon footprint and contribute positively to local communities, reinforcing its position as a trusted and forward-thinking telecom provider in the UK.
Executive Summary
Executive Summary
Overview
Overview
DigiCarrier has recently experienced customer churn, due to cheaper phone plan launches by its competitors.
By cross-referencing their databases, the team of data scientists managed to extract relevant metrics from the customers who left the company and are now looking to establish a plan to prevent this from happening again in the future.
The Problem
The Problem
The main issue affecting currently DigiMarket’s revenue is customer churn. To analyze this in more detail, elements of their demographic profiles were taken by the Accounts Department, such as their age, gender, service category and contract duration, to obtain a clear answer and a precise solution.
The Solution
The Solution
The churn rate seems fairly uniform across the age range. However, it seems that competitors are the main reason for churn, so generating better retention strategies, along with creating successful marketing campaigns, will be important elements for keeping customers.
Additionally, monthly contracts also experience a high churn rate, so current customers could be encouraged to transition to longer-term phone plans.
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