Implementation of CRM should have positive, long-term effects on collaboration efforts between departments in the organization. Changes in the workflow as dictated by CRM should improve internal operations by eliminating unnecessary redundancy. When organizational members realize improvements in productivity, then they should feel better about the pain they may have had to endure while the CRM system was in the initial start-up phases. Organizational members will have a higher appreciation for other departments in the organization when they understand how important each group is to the overall success of the firm. This will lead to higher commitment to the firm, more cohesion among different departments in efforts to develop a shared interpretation of information contained in CRM databases and more willingness to have open communication with other departments. eCRM is enterprises using IT to integrate internal organization resources and external "marketing" strategies to understand and fulfill their customer’s needs.

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