Achievement motivation typically refers to the level of one’s motivation to engage in achievement behaviors, based on the interaction of such parameters as need for achievement, expectancy of success, and the incentive value of success. In other words achievement motivation can be defined as an individual's need to meet realistic goals, receive feedback and experience a sense of accomplishment. For example, employees who are Achievement-Motivated thrive very well in corporations where they receive regular performance evaluations.

Need for Achievement Motivation

• Achievement Motivation is an inner spirit that activates an entrepreneur to strive for success.
• This achievement motivation can be developed through training and experience.

How to develop achievement motivation:

• It is first developed by an individual who has an extreme interest in accomplishing a task, therefore, is determined to put to forth an effort in accomplishing the task if one desires to.
• There are people who take on the role of achievement motivation in a different manner.
• There are some who are motivated to achieve their goals only if there performance is evaluated and an award is given.
• There are some who are motivated to achieve their goals because of their fear of success or failure

Features of Achievement Motivation.

• Setting self-goals and goal achievement
• Emulating models of achievement by constant watch and alertness.
• Attainment of clear and frequent feedback
• Planning more realistic goals through self-performance appraisal
• Reshaping of ideas as opportunities through positive self-assessment and day dreaming.

Question to Consider: 

1. What is entrepreneurial achievement motivation?
2. What is need for achievement motivation in entrepreneurship?
3. How to develop achievement motivation?
4. Discuss the features of Achievement Motivation.