The location of a business positions it not only to attract a customer base but also to attract the right sort of talent to make the business a success. A business’s location also helps it create a brand and image.

Placing your business in a part of town that reflects your brand and products can impact the success of your establishing.

Research has shown that the location of a business is one of its most important factors for success. Location has an even larger effect for microentrepreneurs, those entrepreneurs opening a small-scale business employing less than nine people. The importance of the location strategy is especially important for these small businesses because it impacts whether enough profits will be generated to sustain the business. The example of importance of location can be realized when one can think of Restaurants business.