Usually, when you think of branding, you think of a business or personal brand to go off on. This design was meant to be for an original app I created - called Beach Bunny! Which is an app meant to help navigate users to the best beaches nearby, restaurants/bars, hotels/airbnbs, etc. My own personal brand (developer) would be fatfish but I couldn't come up with a design for that. I settled on BB because it was cute and simple, and it matched my theme. I always doodle on my notebooks so bunnies was the first thing that popped up in my mind. I did a little more research and went on Pinterest and Twitter and found a design similar to what I was going for. A well-known Korean user @nsnn7 on Twitter had multiple drawings of her bunny.
I used shape builder and wanted to keep a simple color - maybe pastel for the palette. I haven't settled on a color yet since it's still in it's demo, but I think it's a good start!
To continue, I settled on this design because it was cute, friendly, and still matched what I was trying to go for.
The palette would only have three colors varying in pink, blue, and cream.
#fbf3f6, #f7dfe9 for pink
#cbe6f3 for blue
#fdfcf9, #fefefe for whites and creams