TECHNIQUES ON TELEMARKETING

Don’t Sound Like a Telemarketer.

-- Effective telemarketers sound comfortable and relaxed and use natural language. Prospects don’t respond to stiffness and scripted calls. The more you use stock intros like ‘How are you today?’ and over-rehearsed lines, the more the prospect will pick you out as a typical telemarketer from the outset. So, try to soften your initial approach to sound more genuinely interested and interesting and the conversation will have a much better flow.

Handle Objections.

-It’s inevitable that there will be road blocks. The best telemarketers probably received the most No’s. And they certainly learn to embrace objections. They get used to them and develop ways to overcome these spoilers. You’ll get blocked by gatekeepers and by decision makers that won’t want your services. Work out likely objections and prepare answers as far as possible. Objections shouldn’t be a surprise and, if you’re ready for them, they shouldn’t derail your long-term progress.

Wear Some Armour.

-Telemarketing isn’t easy. You need to build some resilience to rejection. If you don’t, it will be a task that becomes increasingly daunting. It isn’t for the faint hearted. You need to be goal oriented if you want to hit the heights. The prize is significant for success but it won’t be plain sailing. So learn to deal with rejection and move on the next potential opportunity. After all, the next prospect has no idea what happened on your last call. So, brush yourself down and start afresh.

Ask Good Questions.

-Good questions are central to good performance. This is such an underrated skill in sales but so vital. The top sales people diagnose rather than pitch. They utilise a blend of open and closed questions to demonstrated interest, to yield the information they need, to ensure that the prospect speaks more than them and in order to lead the prospect towards further discussion that will hopefully in turn lead to a sales opportunity.