Business & Marketing

CLASSES

There are three Business & Marketing Career Technical Education (CTE) classes offered at Dublin High School.

Integrated Marketing Communications (IMC)
Economics of Business Ownership (EBO)
Sports & Entertainment Marketing (SEM)

These courses are provided by Tri-Valley ROP and taught by our DECA advisor, Bailey Udoutch.

In addition to covering subject specific material, all course also provides training in essential job-seeking skills, including resume building, cover letters, and interviewing techniques.

Integrated Marketing Communications (IMC)

In this college-level marketing class, students explore the many aspects of the industry, including market research, product development, pricing, promotion, distribution, and project management through hands-on projects.

Grade Level: 10-12

Length: 1 year (variable credit per employment)

Graduation: Fulfills elective requirement

College Prep: Fulfills CSU/UC "G" requirement with grade of “C” or better

College Credit (Articulation): Up to 7 units with a grade of “B” or better

Sports and Entertainment Marketing (SEM)

This college-level class explores marketing concepts for sports and entertainment events. Students engage in hands-on activities like market research, promotion planning, and content creation.

Grade Level: 10-12

Length: 1 year (variable credit per employment)

Graduation: Fulfills elective requirement

College Prep: Fulfills CSU/UC "G" requirement with grade of “C” or better

College Credit (Articulation): Up to 7 units with a grade of “B” or better

Economics of Business Ownership (EBO)

This college-level class focuses on teaching entrepreneurial skills, including organization, decision-making, and goal-setting. Students develop business plans, explore marketing, management, ethics, and communication.

Grade Level: 11-12

Length: 1 year (variable credit per employment)

Graduation: Fulfills elective requirement

College Prep: Fulfills CSU/UC "G" requirement with grade of “C” or better

College Credit (Articulation): Up to 7 units with a grade of “B” or better

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