Research 

RESEARCH & PROFESSIONAL ACTIVITIES

I strongly believe in applying research in all aspects of my teaching, learning and consultancy work. 

My research focuses on technology-enhanced strategic and business development, leveraging advances in decision making & behavioural sciences, business game simulations, digital entrepreneurship, digital transformation & marketing, innovation and knowledge management. 

I have participated in a range of activities as an active researcher, e.g., presentations at the research conferences, running research workshops, publishing book chapters, contributions to the research committees, as a reviewer and driving the research strategy forward. I specialise in bother quantitative and qualitative research methods such as Grounded Theory method, Thematic Analysis, SLR, Content Analysis, Parametric & Non-parametric methods, Correlation, Regression, Multivariate Analysis,  Structural Equation Modelling and PLS-SEM methods of analysis. 

Areas of interest: strategic development for competitive advantage, integrated strategic development, strategic marketing, strategic supply chain management, learning technologies, decision making & behavioural science, business game simulations, digital entrepreneurship, business intelligence, citizen data scientist, responsible algorithms and governance. 

JOURNALS, CONFERENCES AND PRESENTATIONS

Book Chapters

Shan, Z., Haq, A. U., Butt, U. J., Habib, F., Jamal, A. and Khan, M. F. (2023), Investigating the Influence of Blockchain in Building Trust Network – Smart Transport Networks in a Smart City, In Dadwal, S.S., Jahankhani, H., Bowen, G. and Nawaz, I.Y. (Ed.), Technology and Talent Strategies for Sustainable Smart Cities, Emerald Publishing Limited, Bingley, pp. 171-187. https://doi.org/10.1108/978-1-83753-022-920231009


Dadwal, S., Haq, A. U., Jamal, A., Nawaz, I. (2021). Value of data as a currency and a marketing tool. In Jahankhani, H (Ed.), Strategy, Leadership, and AI in the Cyber Ecosystem: The Role of Digital Societies in Information Governance and Decision Making (pp. 381-398). Academic Press. https://doi.org/10.1016/C2019-0-03018-X

 

Haq, A. U., Majeed, A., Magoulas, G. D., & Jamal, A. (2020). Transformative power of smart technologies enabled by advances in AI: Changing landscape for digital marketing. In S. S. Dadwal (Ed.), Handbook of Research on Innovations in Technology and Marketing for the Connected Consumers (pp. 1–17). IGI Global. https://doi.org/10.4018/978-1-7998-0131-3.ch001

 

Journal Papers

Haq, A. U., Magoulas, G., Jamal, A., Majeed, A. (2018). Users perceptions of E-Learning environments and services effectiveness: The emergence of the Concept Functionality model. Journal of Enterprise and Information Management, 31(1), Emerald, London, UK. https://doi.org/10.1108/JEIM-03-2016-0074

 

Majeed, A., Haq, A. U., Bhana, R., Shah, H., Kyaruzi, I., Pervaz, S., Lloyd-Williams, M., (2016). Internet of Everything (IoE): Analysing the individual concerns over privacy-enhancing technologies (PETs). International Journal of Advanced Computer Science and Applications, 7(3).

 

Majeed, A., Bhana, R., Haq, A. U., Lloyd-Williams, M. (2016). Devising a secure architecture of internet of everything (IoE) to avoid the data exploitation in cross-culture communications. International Journal of Advanced Computer Science and Applications, 7(4).

 

Liang, Z., Jamal, A., Malik, A., Dadwal, S. and Haq, A. U. (2016). Determinants of inter-country investments through merger and acquisition in emerging asian markets. Pakistan Journal of Social Sciences (PJSS), 36 (2).

 

Majeed, A., Haq, A. U., Lloyd-Williams, M., Jamal, A., Butt, U. (2016). The study of implications on modern businesses performances by digital communities: Case of data leak. International Journal of Information and Communication Engineering, 10(2), 463-469.

 

Conference Papers

Majeed, A. Haq, A. U., Jamal, A., Baadel, S. (2017). Global triumph or exploitation of security and privacy concerns in E-learning systems. In Jahankahani, H., Carlisle, A., Emm, D., Hosseinian-Far, A., Brown, G., Sexton, G., Jamal, A. (Eds), Proceedings for the 11th International Conference on Global Security, Safety & Sustainability. Springer. London, UK


Majeed, A., Haq, A. U., Bhana, R., Shah, H., Williams, M., Till, A. (2016). Living labs (LILA): An innovative paradigm for community development - project of "XploR" cane for blinds. In Benlamri, R., Sparer, M. (Eds), Proceedings of the 2016 International Conference on Leadership, Innovation and Entrepreneurship (ICLIE), Springer, Dubai, UAE


Bhana, R., Majeed, A., Shah, H., Haq, A. U., Goode, R., Adigbo, S. (2016). Living Labs (LILA): A community-driven approach to technology transfer and internationalising entrepreneurship. In Zbuchea, A. and Nikolaidis, D. (Eds), Proceedings for the 9th International Conference for Entrepreneurship, Innovation and Regional Development (ICEIRD), Bucharest, Romania


Majeed, A., Haq, A. U., Jamal, A., Bhana, R., Banigo, F., Baadel, S. (2016). Internet of Everything (IoE), exploiting inside organisational threats: Global network of smart devices (GNSD). 2016 IEEE International Symposium on Systems Engineering (ISSE), (pp. 1-7). IEEE. doi: 10.1109/SysEng.2016.7753152.


Haq, A. U., Jamal, A., Butt, U., Majeed, A., Ozkaya, A. (2015). Understanding privacy concerns in online courses: A case study of Proctortrack. In Jahankahani, H., Carlisle, A., Akhgar, B., Taal, A., Hessami, A. G., Hosseinian-Far, A. (Eds), Proceedings for the10th International Conference on Global Security, Safety & Sustainability. Springer. London, UK