Projects & Consultancy

Masters and undergraduate project/dissertation/thesis supervision and other projects

HD., 2014, Investigation on tools for creating and monetizing mobile games applications in the global economy. Plymouth University, level 6.

KL., 2014, IPhone’s Location Service: A study to evaluate risks and safety measures on the LBS tool in terms of user’s privacy. Plymouth University, level 6.

SP., 2014, Ethics of Artificial Intelligence and Robotics in Medicine. Plymouth University, level 6.

VP., 2015, Smart GP Surgery appointment booking app using Android platform. Ulster University, level 6.

PT, 2015, Building and evaluating wedding planner to facilitate complex sequence of activities and dependencies. Ulster University, level 6.

MSM., 2015, Algorithm design for the fall detection system for the elderly and building and testing using Android platform. Ulster University, level 6.

HTH., 2016, Examining challenges and opportunities for women entrepreneurship: a comparative study between Algeria and the UK. Ulster University, level 7.

OA., 2016, An investigation into lean production in a fast-food company: the McDonalds experience. Ulster University, Level 7.

HFG., Campos, 2016, Social capital and networking: a new recruitment strategy for organisational success within the UK retail sector. Ulster University, level 7.

JG., 2016, An Analysis of late adoption of ecommerce and potential impact on consumer buying behaviour and company’s CA: a case Study of Lidl in the UK. Ulster University, level 7.

KR., 2017, Evaluating the impact of automation on employee practices and performance - a case study on Barclays Bank. Ulster University, level 7.

JK., 2017, Investigating how efficient and lean supply chain management practises impact on the automotive industry: a case Study of Toyota. Ulster University, level 7.

WZ., 2017, Investigating the impact of brand virtual communities on the customers’ relationship with the product, brand, company and other customers: a case study of NIKE. Northumbria University, level 7.

MXJV., 2017, Infusion of social media marketing and customer retention adopted by SMEs within the Beverage industry; a case study of a pub campaign in London. Northumbria University, level 7.

PS., 2016, How flexible working hour practice influence the motivation of the employees – an investigation on Ulster University London campus employees. Ulster University, level 7.

AASS., 2016, Role of targeted promotion in the success of entrepreneurial company - a case study of Air Asia. Ulster University, Level 7.

SS., 2018, The evaluation of pull + push strategy and impact on the supply chain management within asian gold jewellery industry. Ulster University, level 7.

NNT., 2018, Investigating the impact of pay and reward system on employees' motivation in the context of international mergers and acquisitions: a case study of Sheraton Saigon hotel in Vietnam. Ulster University, level 7.

SM, 2018, Evaluating competitive advantage achieved by implementing Information Systems such as Business Intelligence capabilities to enhance the decision-making process. Northumbria University, level 7.

NNM., 2018, Investigating to what extend does brand influence on consumer buying behaviour: a case study of Apple IPhone. Northumbria University, level 7.

TTHD., 2018, Understanding the significance of social media for ecommerce platforms in Vietnam. Northumbria University, level 7.

KH., 2018, Investigating the factors of adoption of m-commerce in Bangladesh, Northumbria University, level 7.

ACC., 2018, The influence of digital marketing platforms and in particular mobile apps, on the development of customer loyalty and the extent to which companies from the petroleum sector can take advantage of these to enhance customer loyalty. Northumbria University, level 7.

TTLN., 2018, The effects of bundling on customers’ behaviour and sales performance: a case study of ‘Market Set’ at Shuang Shuang restaurant. Northumbria University, level 7.

TVN., 2018, Investigating how social media marketing transformed branding in the fashion industry. Northumbria University, level 7.

SP., 2018, Exploring part-time working and its impact on work life balance: a case study of McDonalds fast food chain in UK. Northumbria University, level 7.

TNT., 2018, Impacts of social media marketing on brand loyalty in the mid-market fashion industry. Northumbria University, level 7.

EA., 2019, Comparative study on the effectiveness and impact of management  and leadership styles on staff productivity in the healthcare sector. Ulster University, level 7.

PG., 2019, Impact of integrated and modern marketing communications on the business environment in India. Northumbria University, level 7.

SL., 2019, A study of social media marketing upon the buying behaviour of the customers: The case of grocery retail industry of UK. Northumbria University, level 7.

SVT., 2019, The impact of digital societies: a case study of usage of social media in Venezuelan context. Northumbria University, level 7.

EK., 2019, The use and impact of social networking sites in spreading information about fashion industry and their help in solving problems related to the environment and the production of their goods. Northumbria University, level 7.

HG., 2020, Research on the purchasing behaviours on consumers of international sports brands – a case study of Nike. Northumbria University, level 7.

KC., 2020, The importance of the capital structure in the growth and better performance of the Chinese technology companies. Northumbria University, level 7.

SD., 2020, Factors influencing consumers’ online shopping behaviour: a case study of Chinese grocery platforms. Northumbria University, level 7.

YM., 2020, The impact of ecommerce website quality on online consumer purchase intentions in China: a case study of Suning ecommerce group. Northumbria University, level 7.

SV., 2021, Customer retention marketing mobile telecommunications – a study of the customers of Three mobile UK, Northumbria University, level 7.

AB., 2021, The impact of artificial intelligence on consumer behaviour in healthcare industry in Lithuania, Northumbria University, level 7.

OJMP., 2021, Analysis of marketing and operations strategies in the Columbian fast-food industry to obtain customers satisfaction and loyalty. Northumbria University, level 7.

UHM., 2021, Investigating impact of influencers on branding: a case study of social media platforms use for Zara. Northumbria University, level 7.

AR., 2021, Foreign company entry strategies in the Indian Android smartphones market – Market penetration strategies of Xaoimi smartphones. Northumbria University, level 7.

PG., 2021, Analysis of the impact of adoption of new technologies by oil and gas companies on their sustainability. Northumbria University, level 7.

KJ., 2021, Investigating consumers emotional responses and expectations to enhance ecommerce experience: a case study of Amazon. Northumbria University, level 7.

MK., 2021, A critical analysis of how compensation policies can lead to employee motivation, employee satisfaction and organisation’s success. Northumbria University, level 7.

SN., 2021, Entrepreneurial policy in the engineering and technology industries in Japan. Northumbria University, level 7.

PAN., 2021, The effectiveness of social media marketing campaigns on Vietnamese automotive industry in brand image – a case study of a new car brand in Vietnam. Northumbria University, level 7.

SP., 2021, Significance of international trade policies on the overseas business management. Northumbria University, level 7.

XN., 2021, The impact of artificial intelligence on customer satisfaction in Chinese online retail industry. Northumbria University, level 7.

YZ., 2021, Prediction and analysis of the trend of global talent flow after COVID-19, Northumbria University, level 7.

FM., 2021, Impact of AI-enabled Chatbots on online customer service level – a study of AI application in mobile telecommunication industry. Northumbria University, level 7.

CL., 2022, The Impact of modern approaches of leadership on the motivational level of employees: a case study of a UK logistics SME. Northumbria University, level 7.

OSA., 2022, Investigating factors influencing the adoption of bid data analytics and innovative technologies by SMEs – a case study of Payceler Ltd, UK. Northumbria University, level 7.

HSD., 2022, Impact of social media and screen-use on the customer purchase behaviour in the UK retail industry. Northumbria University, level 7.

SSK., 2022, Issue of corporate social responsibility (CSR) impacting on brand choices of customers: a case study of automobile industry in the UK. Northumbria University, level 7.

SK., 2022, Impact of AI based marketing on customer attraction: a case study on approaches employed by Sainsbury. Northumbria University, level 7.

SBE., 2022, Investigating impact of culture on consumer buying behaviour: a case study of Toyota vehicles. Northumbria University, level 7.

SG., 2022, Investigating impact of lack of trained employees for developing a new SME in a competitive environment in the UK. Northumbria University, level 7.

TQ., 2022, The challenges and opportunities smartphone MNEs face pertaining to supply chain. Northumbria University, level 7.

BL., 2022, Investigating strategies of entrepreneurial innovation and competitive advantage for small businesses in the service industry with respect to Ghana. Northumbria University, level 7.

DTA., 2022, The application of big data and analytics by the UK’s fast fashion retail industry: Its impact on the customer satisfaction and loyalty. Northumbria University, level 7.

HP., 2022, Impact of innovation and digital technology usage for business leadership: a case study of ecommerce SMEs in UK, Northumbria University, level 7.

HP., 2022, Investigating innovative technological approaches for eommerce: a case study of Amazon digital stores in UK retail market. Northumbria University, level 7.

RG., 2022, Analysing the UK education sector from an international perspective and its ability to attract foreign students. Northumbria University, level 7.

SKPG., 2022, Impact of digital marketing on consumer behaviour in India: a case study of Flipkart. Northumbria University, level 7.

SS., 2022, Investigating impact of Business Intelligence (BI) on the business operations of Paytm. Northumbria University, level 7.

ST., 2022, Evaluating customer buying behaviour through mobile business intelligent systems: a comparative review of the Indian retail sector pre and post covid-19 pandemic. Northumbria University, level 7.

KVK., 2022, To investigate the effect of Blue Ocean strategy used by the Tata Nano and it’s failure in the Indian market, Northumbria University, level 7.

CS., 2022, Evaluating the success factors for online green advertising on purchase Intent - a study of the UK Fast Moving Consumer Goods (FMCG), Northumbria University, level 7.

FS., 2022, Investigating the influence of online display advertising on online consumer behaviour – a study of UK multi-industry perspective, Northumbria University, level 7.

HKGP., 2022, Study of the factors affecting the usage of business intelligence solutions in the education sector in India, Northumbria University, level 7.

JK., 2022, Impact of Business Intelligence (BI) on online shopping in the e-commerce industry in the UK - A case study of Amazon, Northumbria University, level 7.

KG., 2022, Impact of recommendation system driven by artificial intelligence on consumer behaviour: a case study of Amazon, Northumbria University, level 7.

NSCK., 2022, Business Intelligence modelling to enhance social network based advertising in travel industry, Northumbria University, level 7.

PK., 2022, The effects of brand perception on consumers' purchasing behaviour: a case of Unilever plc, Northumbria University, level 7.

SA., 2022, Impact of social media marketing on consumer purchase behavior in hospitality industry, Northumbria University, level 7.

MRB., 2022, Evaluating the impact of big data analytics for online business models within e-commerce industry of the UK, Northumbria University, level 7.

KSA., 2022, An analysis of the impact of business intelligence on the performance of retail organisations in the UK, Northumbria University, level 7.

ZAM., 2022, An investigation of the effectiveness of social media marketing on brand engagement and trust building - a study of the UK fashion industry, Northumbria University, level 7.

SRM., 2022, Effects of E-WOM on brand recognition and brand recall: a study of Marks and Spencer’s in India, Northumbria University, level 7.

SKS., 2022, Role of descriptive, predictive and prescriptive analytics in HR – a study on how HR analytics drives organizational performance, Northumbria University, level 7.

BBK., 2022, Exploring lived experiences of immigrant entrepreneurs – a case study of Nigerian Immigrants in Birmingham, United Kingdom, Ulster University, level 7.

OI., 2022, Impact of digitalization on consumer behaviour for UK retail businesses, Ulster University, level 7.

IGO., 2022, The impact of foreign trade on poverty alleviation in Nigeria: a case study of some selected MDAS (ministries, departments and agencies)., Ulster University, level 7.

IM., 2022, The impact of foreign trade on poverty alleviation in Nigeria: a case study of some selected MDAS (ministries, departments and agencies), Ulster University, level 7.

JIM., 2022, Analysis of the impact of corporate social responsibility on brand value post-covid-19: perspectives from Coca Cola, Ulster University, level 7.

EKM., 2022, Evaluating the factors limiting the full utilization of big data analytics in the global retail industry, Ulster University, level 7.

NMT., 2022, The impact of digital microfinance in student community in India, Ulster University, level 7.

PKM., 2022, Consumers’ behaviour towards sustainable manufacturing, sourcing, and retailing: a study on high-end and low-end fashion brand customers, Ulster University, level 7.

SJ., 2022, Determining success factors for information technology small and medium scale enterprises (IT SMEs) in Benue state, Nigeria, Ulster University, level 7.

SDA., 2022, Investigating the influence of digital artefacts on consumer behaviour: a case study of Pakistani start-ups in manufacturing sector, Ulster University, level 7.

HARN., 2022, Role of leadership and management in the growth of hotel business industry, Ulster University, level 7.

JD., 2022, Evaluating the United Kingdom housing market  behaviour during the global recessions and market bubbles, Ulster University, level 7.

MMR., 2022, Investigating the role of modern technologies to enhance international business perception:  A case study of Starbucks, Ulster University, level 7.

MK., 2022, Investigating challenges to the managers to sustain a franchise business, a case study of Subway, Ulster University, level 7.

MRKP., 2022, A case study approach to using digitisation for brand salience improvement of H&M, Ulster University, level 7.

BAJ., 2022, Investigating critical culture factors that influence buying behaviour: a case study of the clothing industry in the United Kingdom, Ulster University, level 7.

CCA., 2022, A study of risks and barriers associated with multinational corporations: a case study of Accor, Ulster University, level 7.

FA., 2022, Impact of social media marketing (SMM) on purchase intention (PI) and brand loyalty (BL) - the Case study of the UK fashion industry (FI), Ulster University, level 7.

MIA., 2022, The role of innovation in international marketing and business: a case study of McDonald's, Ulster University, level 7.

MEA., 2022, Evaluating the role of social media (Facebook, Youtube, Instagram) marketing in terms of global branding, Ulster University, level 7.

SA., 2022, The impact of social media marketing on consumer purchase decisions in the context of e-commerce, Ulster University, level 7.

MSA., 2022, Examining the critical challenges of online business start-ups and young entrepreneurs within the fashion industry, Ulster University, level 7.

AVC., 2022, The impact of e-marketing on consumer purchase decision  making behaviour in the fast fashion industry. a study of Zara company , Ulster University, level 7.

ZA., 2022, Employee training and development: the new source of competitive advantage, Ulster University, level 7.

MJT., 2022, Investigating the key success factors impacting the development and performance of supply chains for autonomous vehicles – a systematic study of the global automotive sector, Cranfield University, level 7.

PP., 2022, Contemporary management issues in procurement: a Systematic Literature Review, Cranfield University, level 7.

SS., 2022, understanding the impacts of bioplastic packaging end-of-life on sustainable supply chain management: a Systematic Literature Review, Cranfield University, level 7.

YZ., 2022, Investigating the application of Blockchain in building trust network - an automotive industry perspective, Cranfield University, level 7.

ZS., 2022, Investigating the application of Blockchain in building trust network - a retail industry perspective, Cranfield University, level 7.

KMSI., 2023, Evaluating digital platforms effect on the hotel business growth model and customers’ perception, Ulster University, level 7.

KMSI., 2023, The impact of visa consultancy service on international student enrolment and QoS, Ulster University, level 7.

PP., 2023, Analysis of amazon as a successful internet global company: a branding perspective, Ulster University, level 7.

RSS., 2023, A Study of the comparison of success factors of different food franchises to analyse competitive advantage, customer retention, and healthy eating habits: A case study of Burger King, Ulster University, level 7.

SKM., 2023, A Study of the comparison of success factors of different food franchises to analyse competitive advantage, customer retention, and healthy eating habits: A case study of Burger King, Ulster University, level 7.

SO., 2023, Digital marketing and its effect on online consumer buying behaviour in Nigeria: an ecommerce platform study, Ulster University, level 7.

TR., 2023, A study of impact of globalization and dissimilar culture in the workplace- a study on Sainsbury, Ulster University, level 7.

AA., 2023,The impact of relationship marketing on consumer behaviour in the consumer goods industry using digitization tools, a case study of Unilever Plc., United Kingdom, Ulster University, level 7.

HA., 2023, Impact of mobile marketing on consumer purchase behaviour - a case study of Asda, UK, Ulster University, level 7.

JE., 2023, Impact of Covid-19 on fast food companies, a case study KFC Lagos, Ulster University, level 7.

RSA., 2023, Impact of digital trends and AI enabled services on customer retention - evidence from the health and beauty retail sector, Ulster University, level 7.

Professor George D. Magoulas, PhD, PGCHE, FHEA

Director, Birkbeck Knowledge Lab

Department of Computer Science and Information Systems

Birkbeck College, University of London

Office: Malet Street, Room 264, London WC1E 7HX, UK

Phone: +44 20 3926 1250

E-mail: g.magoulas@bbk.ac.uk

Asim Majeed

Associate Dean of Faculty (Computing & ICT) / Head of Department

QAHE

t: 01216167470 m: 07881106930

E-mail: asim.majeed@qa.com

Dr Farooq Habib, PhD PGCert (FHEA), MRes, MSc, MBA, BEngg (Honours)

Deputy Director of MSc in Procurement & Supply Chain Management

Cranfield School of Management

Tel: +44 (0)1234 751122 (Ext: 4123)

Email: farooq.habib@cranfield.ac.uk

Cranfield Web: www.cranfield.ac.uk/som/lscm

Dr Arshad Jamal PhD, MSc, M.A. Eco, PGCE, CMBE, MBCS

Dean and Director of Research and Education

Northumbria University London Campus

Mobile 0784 651 2671 

Email   arshad.jamal@northumbria.ac.uk

Dr Eustathios Sainidis

Deputy Director of Northumbria University London and Amsterdam Campus

Senior Lecturer in Strategic Management

Northumbria University

Tel: +44 (0)191 227 4330

E-mail: eustathios.sainidis@northumbria.ac.uk

Dr Sumesh S. Dadwal (Ph.D., MBA, PGCeL, B.Eng., FHEA)

Sr. Lecturer in Management, Dissertation Lead and Programme Leader MSc-GLOSCM.

Northumbria University London Campus

110 Middlesex Street, London. E1 7HT

Telephone : 44 (0) 191 349 5901

Email: sumesh.dadwal@northumbria.ac.uk 

Dr Imad Nawaz

[MBA, MA-HRM, DBA, FHEA]

Deputy Associate Dean, Head of the Department

Northumbria University London Campus

Phone: 0191 349 5901

Email: imad.nawaz@northumbria.ac.uk

Dr Usman Javed Butt

Associate Dean & Head of Department Computing NUL

Northumbria University London Campus

Email:usman.butt@northumbria.ac.uk

Dr. Ekereuke Udoh 

PhD, MSc, MBA, BSc, MCDBA, MCSE, FHEA

Course Director (QAHE | BSc (Hons) Computing Systems | Ulster University)

Email: ekereuke.udoh@qa.com

Professor Hamid Jahankhani PhD, FHEA, FRSA

Professor of Information Security and Cyber Criminology

Northumbria University London

MSc Cyber Security Programme Leader 

Editor in Chief International Journal of Electronic Security and Digital Forensics, http://www.inderscience.com/IJESDF

General Chair of the Annual International Conference on Global Security, Safety and Sustainability, ICGS3, https://london.northumbria.ac.uk/event/13th-international-conference-on-global-security-safety-sustainability/

Email:  hamid.jahankhani@northumbria.ac.uk

Dr Diane Sloan

Professor of Learning and Teaching

Principal Fellow of the Higher Education Academy PFHEA

Fellow of the Chartered Management Institute FCMI

Faculty Director Collaborative Ventures

Northumbria University

Tel: +44 (0) 191 243 7351

Email: diane.sloan@northumbria.ac.uk

Dr Mark Donnelly

Senior Lecturer & Course Director

School of Computing

Ulster University

Jordanstown campus

Telephone +44 28 9536 5135

Email: mp.donnelly@ulster.ac.uk

Dr Patricia Charlton

Senior Lecturer in AI and Data Science

Faculty of Science, Technology, Engineering & Mathematics

School of Computing & Communications

Email: patricia.charlton@open.ac.uk