The company's first outlets were in Dallas, named "Tote'm Stores" because customers "toted" away their purchases. Some stores featured "native" totem poles in front of the store. In 1946, the chain's name was changed from "Tote'm" to "7-Eleven" to reflect the company's new, extended hours, 7:00 a.m. to 11:00 p.m., seven days per week.[7] In November 1999, the corporate name of the US company was changed from "The Southland Corporation" to "7-Eleven Inc."[8][9]

In 1931, the Great Depression affected the company, sending it toward bankruptcy. Nevertheless, the company continued its operations through re-organization and receivership. A Dallas banker, W. W. Overton Jr., also helped to revive the company's finances by selling the company's bonds for seven cents on the dollar. This brought the company's ownership under the control of a board of directors.[13]


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7-Eleven first opened in Hong Kong in 1981, when it was a British colony. As of July 2019[update], it operates as a subsidiary of the DFI Retail Group (formerly Dairy Farm International). It is popularly called tsat jai (, meaning "little seven") or se fun (, based on the English "seven"). As of 2012, 7-Eleven had 964 stores in Hong Kong, of which 563 were operated by franchisees.[43] Hong Kong reportedly has the second-highest density of 7-Eleven stores, after Macao. All 7-Eleven stores in Hong Kong accept the ubiquitous Octopus card as a method of payment.[44] They also accept payments for utility bills and public housing rent.[45]

In April 2021, 7-Eleven launched the "Take it to Eleven" ad campaign. The slogan was partially inspired by the chain's name, but also the term "up to eleven" made popular in the film This is Spinal Tap. The slogan was only for the main 7-Eleven brand and not A-Plus or Stripes.[127]

Levvit Robinson was forced to retract misleading statements made in advertising to 7-Eleven franchisees in June 2018 by the Federal Court of Australia.[165] This occurred only months after Levvit Robinson launched a new class action against 7-Eleven that included the ANZ Bank[166] despite banks having stopped loans to 7-Eleven franchisees in 2015.[167] In a settlement approved by the Federal Court in 2022, 7-Eleven agreed to pay $98 million to franchisees alleging that they were misled regarding store profitability.[168][169] Though the settlement was reached without any admission of fault, the case included allegations that 7-Eleven had misrepresented employee-related costs as about seven percent of total costs, when a more accurate figure was around thirteen percent. This difference made many franchisees "unable to make a profit unless they underpaid staff," as was shown in the wage theft class action.[6]

1 New accounts only, subject to credit approval and applicable law. The up to 5 per gallon fuel rebate is based on the number of gallons purchased each month with a 7-Eleven fleet card at 7-Eleven and Speedway-branded fueling locations. (The 7-Eleven fueling network does not include 7-Eleven stores that are not owned by 7-Eleven Inc. Visit fleet.7-eleven.com to view eligible sites.) Rebates are subject to change at any time. Refer to the tier table provided or call 1-855-526-9188 for more details. Rebates will appear as a credit on your billing statement, and earned when balances due are timely paid pursuant to the terms and conditions of your account agreement.

About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, 7-Eleven, Inc. operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations. Known for its iconic brands such as Slurpee, Big Bite and Big Gulp, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards and Speedy Rewards loyalty programs with more than 80 million members, place an order in the 7NOW delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com. 006ab0faaa

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