The objective of this project was to create a packaging card for an action figure, featuring an illustration.
Designing packaging for a My Little Pony toy was a fun and colorful challenge. I started by analyzing the brand’s whimsical and playful identity, focusing on elements like vibrant colors, dynamic layouts, and enchanting typography. My goal was to create a design that would captivate both children and collectors. I sketched several layout ideas, balancing the need for clear product visibility with engaging visuals. Using digital design tools, I incorporated character illustrations, bold patterns, and a sense of movement to bring the packaging to life. The final design perfectly reflects the magical world of My Little Pony while maintaining functionality and shelf appeal.
To put these pieces together I used Adobe, Illustrator and Photoshop.