Pinkie Promise Kombucha Design

OBJECTIVE

The objective of this project was to create 3 labels for a local kobucha brand.

PROCESS

The process began with research into kombucha’s market trends, target audience, and competitors to identify a unique positioning. Based on these insights, a brand name and logo were developed, emphasizing the product’s organic and refreshing qualities.

Next, a visual system was crafted using a vibrant color palette, clean typography, and illustrative elements to reflect the beverage’s flavors and natural ingredients. Prototypes of the label designs were created, focusing on clear communication of key product details such as flavor, nutritional benefits, and brand story.

Finally, the designs were refined for clarity, cohesion, and shelf appeal, ensuring the product’s identity was both visually striking and market-ready.

MEDIUM/TOOLS USED

To put these pieces together I used Adobe, InDesign, Illustrator and Photoshop.