Restaurant Rebrand

Objective

The objective for this project was to Rebrand a restaurant, Including a menu, food truck and stationary.

Process

For this project, I focused on rebranding a restaurant by creating a fresh and cohesive identity across multiple touchpoints. I started by researching the restaurant’s theme, target audience, and existing branding to understand what needed improvement. From there, I developed a new visual identity, including a refined logo, color palette, and typography that aligned with the restaurant’s personality. The menu was redesigned to enhance readability and reflect the updated aesthetic. I also extended the branding to a food truck, ensuring a consistent and eye-catching design that would attract customers on the go. Lastly, I designed a set of stationery items, such as business cards and letterheads, to maintain brand consistency across all platforms. Through this process, I aimed to create a modern and inviting brand that effectively represents the restaurant’s identity.

Medium/Tools Used

To put these pieces together I used Adobe, InDesign, and Illustrator.