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General
General
There are two important groups to train at every Double Up location:
Managers
Managers
At the farmers market, these are the market managers. Each Double Up site needs someone willing to champion the program and put in the time and energy needed to make it a success. Your job as the lead organization is to empower managers to understand:
(1) program rules
(2) reporting requirements
(3) on-site marketing and promotion of Double Up
(4) employee training
Vendors
Vendors
These people are the front lines of communication with Double Up shoppers. Some lead organizations play a direct role in employee training; some empower managers to train their own employees; some take a blended approach. Regardless of your approach, focus on giving employees the tools they need to:
(1) understand and follow program rules
(2) have positive customer interactions
(3) speak knowledgeably about the program
Some program leads host in-person meetings to train managers; others host webinars. Either way, we recommend:
Make materials available so managers can revisit the training after the fact. You can record the webinar and/or provide a PowerPoint presentation and notes. Managers may turn over or train other staff to use the program. In both cases, providing materials in as many formats as possible can save you time and can cater to multiple learning styles.
Clearly outline the arc of the Double Up program so managers know what to expect. We recommend, at the very least, outlining:
- Roles of the lead organization (that's you!) and the managers
- Contract process
- Program guidelines
- Record keeping and reporting
- Financial controls
You may also offer additional guidance, such as tips and tricks for managers to promote Double Up in their communities and on-location.
We have specific training materials for each retail environment. Scroll down to read more.
Farmers Market Training
Farmers Market Training
Manager Training
Manager Training
You'll want to give managers the lay of the land. Training is a good opportunity to clarify roles, responsibilities, and program guidelines.
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