Crisp, succinct copy + creative subject lines + persuasive calls to action = sustained unique open rates (OR) of 30% and click-through rates (CTR) of 17% (avg).
Personal best: 47% unique open rate on the first email example below
Sweet! 16 ADA Guidelines Are Here
OR: 47%; CTR: 24%
EASD: Empagliflozin Cuts CV Deaths
OR: 28%; CTR: 16%
All About That AACE: Guidelines
OR: 28%; CTR: 16%
Expert Blog & Slides
on Trending Topics
OR: 22%; CTR: 15%
Examples of banner ads written and/or designed for a diabetes pharmaceutical partner promoting live and digital programming
Subject lines and pre-header text for Education Exchange in response to a client brief. Several iterations were provided for MLR review.
Education Exchange Subject Lines
& Pre-Headers