Diabetes Portfolio Content Development RFP

A pharmaceutical leader in the diabetes space requested a content development proposal for its treatment portfolio, spanning several medication classes. The scope included multichannel content development and management, audience generation, and marketing.

I led development of this ambitious RFP response, from initial concept to final offering. My background in continuing medical education and adult learning principles poised me to offer the client a unique, education-based solution rooted in evidence and with customer needs in mind — an approach not typically employed in promotional/commercial programming. 

In addition to the final slide deck, I created and oversaw production of a leave-behind interactive "roadmap" in line with the proposal strategy, and a customized website featuring the RFP response deck, samples of content development work, staff bios, and contact information. 

While my agency ultimately wasn't awarded the business (the client felt that Clinical Bridges/Ashfield wasn't appropriately staffed to execute the work), feedback from several client representatives to whom we presented felt that we were the only agency that "got it."

The comprehensive RFP presentation deck is linked below.

• Formulate: An insights-based, portfolio-driven content and communications strategy that guides audiences along a progressive learning journey and measurably influences change 

• Collaborate: Industry-leading clinical expertise that drives strategic and tactical insights to create meaningful content tailored to customer needs 

• Execute: Applying adult learning principles for effective speaker training and content optimization to drive customer knowledge retention

 RFP Response Presentation:
Mapping the Strategy For A Customer-Focused Learning Experience

(Click arrow in upper right corner to open full RFP presentation in new tab)