Danielle Gabriel

PROFESSIONAL EXPERIENCE

• Devised an SEO strategy to generate awareness, organic traffic, and rankings for feline rescue website

• Provided consulting services to launch a pharmaceutical client's internal disease awareness campaigns

• Held a series of part-time "gig" jobs while caring for a family member

• Wrote engaging SEO/SEM content aligned with client/brand voice and marketing objectives

• Translated organic and paid search insights on traffic, engagement, and rankings into strategic recommendations

Freelance Medical Editor
Nov 2017 – Nov 2018

• Copyedited, proofread, and fact-checked healthcare communications to ensure editorial accuracy, quality, and consistency

• Annotated copy and references for medical legal regulatory submission (MLR)

• Wrote a memoir, attended writing classes

• Owned strategic and conceptual development, and executed award-winning content strategy, positioning, ideation, copy creation, web assets, and campaigns for suite of independent medical education websites (eg, NDEI.org)

• Rebranded and relaunched sites to broaden content and reach; mobile optimize; drive traffic; and design and build infrastructure to support sponsored content and ads

• Spearheaded 360° campaigns to bolster digital KPIs:

  • Increased qualified unique visits and page views by >40%, >50%, respectively

  • Grew HCP membership and opt-ins >40%

  • Sustained 30% open rate, 17% click-thru rate for email campaigns (avg)

  • Maintained 7% content download conversion rate 

• Implemented content integration for commercial sponsors/partners, increasing brand awareness and ROI

• Identified new revenue streams, including content syndication partnerships with  HCP networks and banner advertising opportunities

• Wrote content, including slide decks, and marketing campaigns for promotional programs

• Led strategic and tactical planning, proposals and SOWs, and new business presentations

• Directed agency teams, strategy, and operations

• Oversaw multichannel content development and marketing for suite of CME-certified HCP educational initiatives* (digital, print, live)

• Rebranded and relaunches sites to broaden content and audience reach, and drive traffic

• Managed site design, publishing, maintenance, and relaunch; CMS; audience and KOL engagement and maturation

• Wrote content and campaigns for promotional programs, and managed MLR

• Wrote needs assessments, grant requests, market analyses, proposals, and SOWs 

• Managed editorial team and third-party partners

• Oversaw, wrote,  and executed multichannel content and marketing for suite of CME-certified HCP educational initiatives* (digital, print, live)

• Devised outcomes measurement tactics to guide content and grant requests

• Managed audience and KOL recruitment and maturation

• Wrote needs assessments and grant requests

• Managed editorial team and third-party partners