NDEI and CCMD: Industry-Leading Education for HCPs

NDEI.org and CCMDweb.org were award-winning educational websites that addressed unmet clinical needs in diabetes and cardiovascular disease since 1996. With an audience of more than 70,000 registered members (>45,000 opt-ins), the digital initiatives offered authoritative, immersive HCP education via interactive and traditional formats, including case studies, slides, guideline compendia, newsletters, conference coverage, and patient materials. 

Following a 20-year legacy as CME-certified websites, NDEI.org and CCMDweb.org were rebranded as "independent" initiatives. This meant that content development continued to follow the tenets of CME (despite no longer being CME certified) and would remain free from commercial influence — although the websites themselves would offer commercial sponsorship.

Onboarding Commercial Sponsors

I created this pitch deck that acted as an entree to NDEI and/or CCMD for prospective clients who sought to amortize the reach of proprietary content and build an educational brand. Customized solutions, including sponsored content and banner/display placements, and dedicated microsites, offered exposure throughout a product's lifecycle.

Of note, the narrative begins with the "Progressive Education for Progressive Diseases" strategy that I created for the rebranding of Clinical Bridges, the medcomms agency that sponsored NDEI and CCMD.

Clinical Bridges: Progressive Education for Progressive Diseases - Pitch Deck

(Click arrow in upper right corner to open full RFP presentation in new tab)

NDEI.org was the website of the National Diabetes Education Initiative®  (NDEI)
CCMDweb.org was the website of The Committee on Cardiovascular and Metabolic Diseases(TM) (CCMD), formerly The National Lipid Education Council (NLEC)