In the world of digital marketing, there are two critical metrics that can make or break your business: traffic and conversion. Traffic refers to the number of visitors to your website, while conversion refers to the percentage of visitors who take a desired action, such as making a purchase or filling out a form.Mastering the art of traffic and conversion is essential for any business looking to succeed in the digital age. Before we get into the nitty-gritty, let’s get clear on what traffic and conversion mean.