In today's digital age, social media has become an essential tool for businesses to reach their target audience. However, with the rise of global brands and online marketplaces, local businesses often struggle to compete. This is where hyperlocal social media marketing comes in – a strategy that focuses on targeting a specific geographic area, typically a small radius around a business's physical location.Hyperlocal social media marketing is crucial for local businesses because it allows them to connect with customers who are more likely to visit their physical store.