In the rapidly evolving digital landscape, social media platforms are continuously adapting to cater to the shifting preferences of users. Among these platforms, Instagram has established itself as a dominant force in visual content, connecting millions worldwide through compelling images and videos. One standout feature, Instagram Reels, has quickly ascended in popularity since its launch, offering a dynamic platform for users to share short, engaging videos. This raises an essential question for creators and businesses: how long can reels be on Instagram and what is the optimal length for Instagram Reels to achieve maximum impact?Â