Watch the video to learn about a variety of primary research methodologies.
Useful resources:
Google Forms - An online tool used to build surveys and collect responses
Survey Monkey - An online tool used to build surveys and collect responses
Research Methods - A video summarizing five key methods of qualitative user research that are especially useful for early discovery studies.
Mechanical Turk - a platform developed by Amazon that enables businesses and individuals to outsource small, manual, and repetitive tasks to a large workforce of independent contractors. These tasks typically require human intelligence and judgment, such as image or video labeling, data verification, content moderation, surveys, transcription, and more.
In the space below, record all evidence of Primary Research that you have conducted. This evidence should include notes, illustrations, documents, pictures, or summaries of the primary research that you have conducted. At least four user research methods must be included from the bulleted list below. After you have conducted your primary research, describe the 5-10 most important insights that you learned from your research that will influence the design of a potential solution.
Digitized notes and photographs from observations studies
A task analysis diagram with key insights identified
A behavioral mapping diagram
Digitized notes and photographs from interviews with key insights identified
Digitized notes and photographs from contextual inquiries with key insights identified
Digitized notes and photographs from a participatory observation study with key insights identified
A survey with survey results
A diary study with key insights identified