Reputation Management and Crisis Communications

In today’s competitive and contentious business landscape, every leader and every governing board should view proactive reputation management as a business imperative.  A negative outcome or even a mere accusation can cause more damage to an organization because of the reputational impact than even the potential financial damage.  Yet, most organizations wait until faced with a lawsuit, an investigation, an accusation,  or a negative outcome to deal with the reputational impact, and then scramble around “damage control.”   From high stakes litigation, to failed business transactions, to government investigations to accusations relative to equity and discrimination, Ms. Di Benedetto has advised organizations around reputation management and effective communications with both internal and external stakeholders.   These experiences inform her perspective on the value of proactive, rather than reactive, affirmative reputation management and communication plans that are embedded in every organization’s standard operating procedures.  Ms. Di Benedetto often partners with public affairs and communications colleagues with extensive experience in these arenas at both the state and federal level to assure the best possible strategic plan.