For the past three seasons (2024–2026), I’ve led content strategy for Omaha Baseball Village, the premier fan experience surrounding the Men’s College World Series. Partnering with and promoting brands like Wilson, Rawlings, Fabletics and the Golden Spikes Award, I helped grow the event’s social audience from 3.5K to 13.3K followers.
During the 2026 event, I led two content associates and managed real-time, cross-platform coverage that generated 5.5M+ page views and 4.6K new followers. I also managed social strategy for The Matt, helping launch its inaugural Fast Pass campaign, and produced a community-focused video series with Hurrdat Sports that generated 1.6M+ views while raising awareness for local nonprofits.
Produced and led the execution of a social campaign in collaboration with Hurrdat Sports, originating from my video series, named “Last Man Standing,” which highlighted our Flying Flags for Charity causes while engaging fans on-site. The series generated 1.6M+ views and 47.1k likes in 2026.
The interactive series invited fans to the historic Rosenblatt flags after each elimination game to lower their opponents' flag, give them any last words, and then win an exclusive Omaha Baseball Village prize. I coordinated content and managed brand partnerships with Hurrdat Sports to amplify reach and storytelling impact across platforms.
"We were honored (by coincidence!) to have former Murray State head coach and past player, raise the team flag on the historic Rosenblatt flagpoles for their first appearance in Omaha! 🏳️ 💙 @racersbaseball
It was divine timing when Mike and Suzzie Thieke walked by and enthusiastically offered to help raise Murray State’s flag for the first time in Omaha. What we didn’t know was their story.
Mike was a previous head head coach of the Racer baseball program from 1993-03, where he led the team to its third tournament appearance in his final year. Pictured in the video, he was also a former player in 1973-74, with his wife wearing his old jersey.
We’re grateful we could create such a special moment for the Thiekes and wish all Racer fans a fantastic time in Omaha!🐎"