AlaniYou: Social Media Proposal

This strategic social media proposal reimagines Alani Nu’s digital presence by introducing a secondary Instagram account, @AlaniYou, aimed at deepening brand connection with Gen Z and Millennial women. The concept focuses on humanizing the brand through influencer spotlights, user-generated content, and lifestyle-driven storytelling—offering a more authentic, flexible space than the brand’s main curated feed. Supported by industry trends, consumer behavior insights, and primary retail research, the campaign highlights my ability to merge data-driven thinking with creative execution to grow community engagement and elevate brand voice in a competitive wellness market.