Digital Media - Develop, edit, and publish a variety of multimedia content via graphic design, videography, photography, motion graphics, and written copy for all 16 athletic teams and events.

• Helped lead social content strategy and live coverage for five Division I programs across Instagram, X, Facebook, and TikTok—traveling to NCAA appearances and conference tournaments.

• Built the hockey program’s TikTok, growing it to 4K+ followers and 125K+ likes with viral videos recognized by Bleacher Report Open Ice, Everything College Hockey, and professional teams.

Graphic Design - Designed assets for digital and print via social media, email, advertisements, and large-scale branding, including a charter bus, arena signage, hockey center-ice design, and more.

• Led high-impact visible branding, including a University campaign with 650k+ impressions across a full-page ad in the Omaha World-Herald and billboards, and post-season visuals for the program’s first men’s March Madness run and softball.

Marketing - Conceptualize and execute creative and integrated media strategy for select ticketed and other Olympic sports at UNO.

• Assisted in integrated promotion creation and social plan for men’s ice hockey and other Olympic sports, leading to record-breaking hockey attendance (avg 7,043 - 4th in NCAA) and game-day sellouts.

• Took charge of marketing efforts amid external affairs turnover, coordinating 3 production days and sitting on a hiring committee.