Milken Community Schools
Associate Director, Digital Marketing (2017-2018)
Supervised digital assets, digital marketing, and inbound marketing for Milken Community Schools, an elite private school in Bel Air, California. Maintained the CRM and CMS systems and leveraged Milken's marketing assets to attract new students and optimize internal communications.
Our team increased leads by more than 15% in the first year.
Supervised digital marketing, including inbound and content marketing strategies.
Managed digital communication, including newsletters, mass email, email automation and personalization, and institutional intranet, including UI/UX and content.
Oversaw web assets including architecture, government compliance, content, design, microsites, UI/UX, usability testing, SEO, landing pages, blogs, forms, and other web assets.
Managed Hubspot and public-facing and communications aspects of Blackbaud.